Getting Started with Content Marketing
You’ve got the expertise. You’re a thought leader in your industry. Let us help you create and distribute high-quality content to create engagement with your current and potential customers. With strong content marketing strategies in place, you will gain valuable exposure in Search Engine Results Pages (SERPs) through blogs, white papers, case studies, infographics, videos and more.
How Content Marketing Works
Our process is simple. We dive deep into your data and identify top performing content pieces. From there, we research trending content topics related to your industry and incorporate those trends with the types of content that performed best for you to create a strategic quarterly plan. Once the strategy is approved, we move forward with the content creation, publishing and distribution.
Why You Need a Content Marketing Partner
Creating content is more than just publishing a blog a month; it’s an integral part of the overall marketing strategy. It’s just one piece of the puzzle. In order to be effective through content marketing, there has to be a strategy. That is where we come in. We have access to several different tools that allow us to really understand where your target audience is, the types of content they find valuable, and timely, trending topics. That is why our services have proven to be successful with our clients.
CONTENT MARKETING FAQs
Blogs are critical in helping your SEO. Blog hosting can be incorporated into your website and become the source for content that not only boosts your SEO rankings, but also provides a great way for your target audience to engage with your thoughts. We will work with you to create industry-relevant content that your readers will find valuable and engaging.
White papers are highly versatile content pieces that can be distributed online through blogs, social media, email marketing such as company newsletters, or even used as business development tools for prospective customers and clients.
You can’t fake experience, and you often can’t duplicate the lessons learned throughout your past work. Potential customers want to know your product or solution works, and they want to see how it can relate to them. Creating and publishing the “proof” allows you to show off your full range of capabilities and how it can help potential customers.
Infographics are a great way to create visually compelling content for your current and potential customers. Studies show that companies that create custom visual content have a 7x higher conversion rate. We work with you to conceptualize, create and strategically distribute these content pieces to ensure the right audiences are seeing and engaging with them.
Yes - 85% of all internet users in the US watch online video content monthly on any of their devices. Our team specializes in the creation of content to fit these needs. Video is also another SEO strategy factor and is a great way to drive more traffic to your website.