Our team has the expertise to combine out-of-the-box advertising strategies with the latest best practices for reaching your target audience.
Our paid advertising strategies include the use of the Google Ad Networks (Pay-Per-Click, Display Ads, Retargeting) as well as paid social media ads (LinkedIn, Facebook and Instagram).
With paid digital advertising, our goal is to produce efficient and effective paths to increasing your ROI. The digital ad world can be difficult to manage, but that’s where our team of experts comes in. We combine our past experience with an eye for the future to recognize what will work best for your business and your goals.
Which Paid Advertising Services Should You Invest In?
Utilizing the Google Ads Networks (PPC and Display Ads), allows us to enhance your online presence through compelling ad copy and eye-catching ad creatives distributed across the Google networks.
We will work with you to craft ad copy that converts and A/B test calls to action, ad copy headlines, and landing pages to identify the strengths and weaknesses of the ad campaigns.
We will target campaigns to attract new members and ensure the messaging is captivating.
Google PPC
Pay-Per-Click, one of the best-known digital ad strategies, is driven by changes in search engine algorithms and how your audience is targeted for advertising. If your business is not showing up in the top search results, organic or paid, your competitors are. Not to mention this is a highly productive driver for purchase decisions.
Google Display Ads
We will work with you to identify and create target audiences for the Google Display Ads to ensure they are being displayed to the right audiences.
Some examples of how we can layer targeting parameters include:
- Industry-specific
- Topics
- Geographical location
- Contextual keyword
- And more.
We will also create compelling and visually appealing retargeting ads that will capture the interest of visitors who have already spent time on your website. Retargeting ads are a great way to re-engage with potential clients/customers as they have already expressed interest in your business by previously visiting and interacting with your website.
Social Media Advertising
You’ve heard how important social media is for your business. You know that connecting with your audience can provide real benefits across different marketing channels.
What stops most brands from finding social media success is a lack of direction, a lack of time, or both. Social media management takes planning and effort, but we can help ensure both are well spent. We are immersed in the digital world and are always staying on top of the latest social media best practices.
Paid social media strategy is how you connect with new audience members.
It helps you:
- Reach a larger number of people
- Target your audience more precisely
- Expand the reach of your brand
Refined targeting:
- Company name, size and industry
- Professionals within a specific company and/or industry (advanced targeting for experience levels, job titles, etc.)
- Professionals containing specific educational backgrounds (degree level, field of study, etc.)
- And more.
Types of campaigns:
- Webinars/events
- Blogs, case studies, etc.
- Service/product spotlights
- And more.
Monthly Reporting
We have access to industry-leading tools and platforms that allow us to capture, analyze and measure your marketing metrics and identify areas of opportunity. We pull monthly reports capturing the data, offer strategic insights and recommendations moving forward, and measure the progress and performance on an ongoing basis. We host monthly meetings with you to discuss the results and brainstorm together new trending ideas that make sense for your business.