Utilizing marketing automation and a CRM to document and track sales and marketing activities provides valuable insight into how new business is generated, providing a foundation of data to draw upon when making future sales and marketing investments.
Aligning your sales and marketing efforts through the power of technology.
- Email Marketing: Increase interactions and awareness with prospects and maintain customer engagement.
- Sales Improvement: Empower your team with automation and insight.
- Metrics & Reporting: Analyze and measure results to make better decisions.
- CRM & Marketing Utilization: Capture the right data, automate lead follow-up and nurturing, analyze results.
Utilizing this multifaceted tool, you can automate tedious tasks like sending an introductory email to a lead or setting reminders to follow up within a certain timeframe. The system can manage lead nurturing by using triggers to automatically move prospects through your sales process and execute tasks so that your team isn’t bogged down with data management.
Metrics & Reporting
It’s important to use metrics and reporting to analyze and measure results to make better decisions. You can use your data to create reports that look at trends in your customer and prospect base such as industry, deal size, product saturation and more. You can also evaluate content engagement and campaign performance to inform your strategy and future decisions.
CRM Utilization & Training
A CRM allows you to create an efficient sales organization that can support and improve the buyer's journey. A well-used CRM allows you to capture and analyze pertinent customer, prospect and opportunity data points that will inform your sales strategy.
The technology also enables you to create structure and accountability within your sales process, using deals and pipeline management. You’ll be able to quickly identify opportunities and understand how your team can close more sales and continuously improve relationships.
Not all of your customers and prospects are on the same buying timeline. Some may be ready for immediate purchase, while others may be just beginning the process of evaluating their options. With email marketing, you can streamline product promotions, create anticipation for special sales or events, introduce new products, and educate your target audience.