Growth-Driven Design (GDD) is a method to build and improve a website in regular increments based upon real data and user information. Instead of a one-time build GDD is an investment that produces reliable month-over-month growth. Your website becomes more successful as you continue to measure, iterate and take action. By using various measurement tools we can adjust and build out your website to better appeal to your target audience, thus provide your visitors with a better user experience to meet their specific needs.
Step 1 involves discovery and strategy creation. This involves understanding user behavior, current UX and design problems, and understand your target users behavior. This step usually takes between 10-14 days.
Step 2 is the Launch Pad site. This phase focuses on creating a solid, initial website with a list of priorities to address in Step 3. The purpose of the Launch Pad site is to launch and get results faster, providing us with a scalable, data-collection framework to learn more about customer behavior, what works, and what doesn't.
Step 3 is about learning, improving, and growth. Once your launch pad site is live and collecting precious user data, we can start identifying which high-impact actions can help grow your business from hereon in. Every two weeks we focus on a metric that we want to improve, the ideas that will have the highest impact towards achieving the focus metric goal and begin making calculated adjustments based on data. Additionally we build out other items identified in Step 1. And then we test, analyze, and do it again. This data not only helps us build a better website, it can also be shared to other parts of your company such as sales, marketing, service, and more.
When you understand the big-picture benefits of growth-driven design it's easy to see the benefits to your online marketing and website's effectiveness. Using growth-driven design allows you to strategically respond to your users’ wants and needs as well as increase your conversion rates.
GDD is all about fluid strategy, it’s about making sure your website always stays connected with your long-term goals so no time or money is wasted. Growth-driven web design helps you to identify and respond to the correct problems with the correct solutions.
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