What is SEO?
Search Engine Optimization, or SEO, is how your current and potential customers find you via search engines. Think of SEO as your website’s way of having a conversation with the search engines. Does everything make sense on your site? Are you using clear, defined language that search engines can read and understand? Is your website providing a good user experience? These are all important factors when it comes to SEO and Search Engine Marketing.
What’s the Difference between Technical SEO and Local SEO?
Technical SEO is used in all aspects of an SEO strategy, whereas local SEO involves a hyper-focused approach to establish rankings for a specific location. When you optimize your website for local SEO, you will include keywords containing the geography. From the technical side, you will adjust code on the backend of your website to include the geography-related keywords to help boost your rankings. As you can see, they both work together to achieve the same goal.
What Does Technical SEO Include?
- Compressed file sizes to increase page speed and website loading times
- Optimized ALT tags (these are tags that get attached to images as search engines cannot read an image, they read the ALT tag)
- Structured data (Schema markup)
- And more.
What Does Local SEO Include?
- On-page SEO
- Optimized metadata
- Keyword optimized header tags
- Citation building (ensuring your business name, address, phone number are consistent among online directories)
- And more.
GettingStarted with SEO
Our SEO services begin with an all-encompassing audit of your site health and identifying areas that are contributing, both positively and negatively, to your overall SEO strategy. We want to find out how search engines are looking at your website, and what their impression of it is in its current digital state. From there, we will incorporate our best-in-class SEO strategies and practices to ensure your site is optimized for the search engines to get you found by your target audiences.
The SEO services we provide are not only meant to perform better with the search engines, but to also enhance the user experience on your website. The user experience is one of the most vital components for building a successful website. Search engines are putting increased importance on website engagement - how your audience uses and interacts with your company online. From bounce rates to average session times, the better your engagement metrics, the more favorable your SEO rankings will be.
We incorporate our best-in-class SEO strategies and practices to ensure your site is optimized for your target audiences.
We like to describe it as your website’s way of having a conversation with the search engine so your current and potential customers find you when they search online.
An easy way to think about it is that it is a language that search engines can read to understand what your website is about. When search engines learn about your website, they then present your content in the results when people search relevant topics.
This language is spoken from your website to search engines through on-page and behind-the-scenes technical tactics that use relevant keywords, tags, and descriptive metadata throughout your website content and images. Other SEO tactics include internal and external link building to give your site credibility, and improving page speed to enhance the user experience, something search engines are placing importance on when evaluating websites.
We recommend monthly SEO audits to maintain the health of your website and ensure there are no errors or broken links that can negatively impact the user experience. We also recommend quarterly metadata refreshes to stay current and maintain favorable rankings.
People usually want a definitive timeline for when they can expect to see results. But there really are no guarantees, as results are dependent on the way search engines scan and index pages. The general rule is that you should start to see results in 4 to 6 months. But, remember, SEO is a marathon and not a sprint. With efforts to produce optimized content for your website and improving the user experience, you will see your results continue to improve over time.