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Our digital marketing blog.

We like to write industry-related posts.

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How B2B Marketing Will Change In 2022: 4 Useful Tips

COVID-19 has changed the way businesses interact with customers. It's important to evolve your marketing strategy so that you reach potential customers and stay ahead of the competition. Here are some of the B2B marketing changes your company should prepare for.

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How to Create White Papers that Convert

White papers are very effective pieces of content if created and distributed properly. Here's a guide on how B2B companies can create compelling white papers that convert.

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How Design is Used in Marketing

Design is more than just web design; it's a strategy that needs to be incorporated in all aspects of digital marketing. From content pieces such as infographics and whitepapers, design is used with a purpose. Here's an overview on how design is used in digital marketing.

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Understanding Digital Marketing for B2B Businesses

Digital marketing strategies vary from industry to industry. Discover how to effectively implement a digital marketing strategy and plan for your organization that will generate more leads and increase sales.

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Understanding Marketing for the Sales Director

Marketing and sales work together to complement efforts in both departments of an organization. Here's how sales directors can better understand how and why marketing is essential to drive more business and sales.

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7 Things Your Company Can Do To Support the Buyer's Decision

While the buyer's journey may be wildly different from one business to another, there are some steps your company can take to support any decision-making process. Here are seven suggestions that can help you close more sales.

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7 Factors that Influence the Buyer’s Decision in B2B Sales

Covid-19 has had a tremendous impact on how buyers are making purchasing decisions. Here are 7 factors that, in our current state of the world, are influencing the buyer's purchasing decisions in B2B sales.

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A Complete Overview of LinkedIn Ads

LinkedIn is a great platform for businesses to increase their company presence online and generate new business. Discover this complete overview of LinkedIn ads and learn how this platform can help your company grow.

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Best Practices for Your Company to Use on LinkedIn

LinkedIn is a critical tool companies can and should be using to connect and engage with customers and potential customers. Here's a guide on LinkedIn best practices your company should follow to ensure you're utilizing LinkedIn to its full potential.

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How Your Website Speaks with Search Engines

Understanding how search engines speak with websites is a necessary component to ensure your webite is fully optimized. Here's a guide on how websites and search engines interact and things you can do to make sure your website is being understood.

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Why Your Marketing Should be More than Just a New Website

Digital marketing is much more than creating and launching a new website. Discover this guide to learn the additional steps your company needs to take to ensure your digital marketing efforts are reaching your target audiences.

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INFOGRAPHIC: Do's and Don'ts of Email Marketing

Email marketing involves a great deal of strategy and planning in order to be effective and yield the results you need. Here's a detailed guide on the Do's and Don'ts of email marketing.

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