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Digital Experience

A digital product that delights users.

Appealing to your target customers are what we do best.

Website Design

Responsive web design for every device including desktop, mobile, and tablets.
 

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Web Site Design

SEO

Combining data and user metrics to enhance online experiences.
 

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SEO

eCommerce & Web Development

Unifying culture, data, and behavioral insights to craft experiences that people purchase from.
 

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Web hosting

 

 

Featured Case Studies

Bonitz

Refresh the brand aesthetics.

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Alpha High Theft / Checkpoint

Creating a better user experience for an industry leader in retail high-theft security.

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Our Process

- Discover
- Understand
- Create
- Test

Research and Discovery

We begin by understanding your needs and requirements as well as what you feel with make this project successful at the end. This is a partnership and provides us both with a target to aim for.

We dig deep to understand your customers personas; who they are, what they need, how they purchase. We also analyze your competition to identify what they do right as well as opportunities to gain positioning on them.

Additionally we outline the specifics of your project to understand clearly the type of functions and management tools your website will require.


Messaging and Content Strategy

How do you speak to your customers? Your website should convey that same tone to create a consistent brand experience across all media platforms.

We not only create a site narrative and write content that matches your tone, we also organize the content and site navigation (aka information architecture) to best speak to your audience in the way they desire.

Creative and Visual Design

Visual and creative design is not just making something pretty. Instead we use proven web user methodologies to design your customer journeys to make it easy for them to quickly locate products or information.

Simply put, user interface (UI) is anything a user may interact with to use a digital product or service. On the other hand user experience (UX) is the interaction and experience users have with a company's products and services.

Finally we create designs that appeal to your customers. Selecting the right choice of fonts, colors, visual elements, and imagery all lead to a professional visual design that is easy to navigate as well as looks professionally appealing on all devices, whether a desktop, laptop, tablet, or smartphone.

Programming and Development

After the planning and design phases have been completed and approved by our clients we begin the development or "build" phase. This can included converting designs into HTML, setting up and customizing the website platform, and programming any custom functionality. It also includes serious quality assurance and user testing to make sure all functions are performing properly as intended.

Evolution and Optimization

Once the site has been built, training completed, and the site is prepared for search engines, we coordinate all aspects of the launch for you, including hosting.

It's important to know that a website is never done. Continued monitoring and maintenance is important for the health of a website, as well as ongoing marketing services to provide maximum visibility and success. This is what we do best and why we use the term "from brand to demand" in association with our company as we provide a holistic approach to help your business and online presence thrive.

What's Next?

Performance Digital Marketing

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 Charlotte Digital Agency
Charlotte Marketing Agency
Our Charlotte Office Location

13850 Ballantyne Corporate Place
Suite 500
Charlotte, NC 28277
704-545-2868