A Charlotte Website Design and Digital Marketing Agency
Charlotte Web Design & Digital Marketing Agency for Manufacturing, Industrial, B2B & Nonprofits
Through strategic web design, SEO, and AI-powered search optimization, we convert early-stage research into measurable inbound leads your team can actually close.
Thoughtful Design. Measurable Results.

Our Mission
Unleash Growth Potential.
Synchronicity (aka Sync) is a Charlotte-based web design and digital marketing agency that helps businesses grow with smart, customized strategies. From websites and SEO to full-scale digital campaigns, we create bold, data-driven marketing solutions that get your brand seen, drive real traffic, and turn clicks into customers.
We blend 25+ years of web design know-how with today’s digital marketing to help you grow smarter and faster.
We design high-impact websites and run full-scale digital campaigns across content, social, email, PPC, and more. With smart analytics and ongoing optimization baked into everything we do, we help your brand get seen, connect authentically, and grow with purpose.
Our holistic process always begins with deep research into our client's audience, competitors, and industry trends. This research forms the foundation for tailored marketing plans to meet business goals.
Manufacturing Lead Engine™ plans
Productized growth systems built for manufacturers, OEMs, and industrial suppliers. Each plan adds another layer of pipeline development — from foundational site and conversion work, to technical authority content, AI prospecting, and revenue intelligence.
MLE Foundation
Best for manufacturers who need stronger conversion paths, cleaner messaging, and a solid inbound baseline.
- Website, SEO, and conversion audit
- Buyer-path and messaging refinement
- AI Search Optimization basics
- Analytics and lead tracking review
- 1–2 high-intent pages/month
- CTA, form, and RFQ-path optimization
- 90-day Manufacturing Growth roadmap
- Monthly performance summary
MLE Authority Engine
Best for industrial companies ready to build technical authority and generate more high-intent search visibility.
- Everything in Foundation
- Technical authority library strategy
- 2–4 high-intent pages or cluster assets/month
- Application, comparison, and use-case content
- Internal linking and topic cluster architecture
- Expanded AI Search Optimization
- Lead-generation pathways for RFQs and inquiries
- Monthly executive reporting focused on authority + leads
MLE Acceleration
Best for growth-stage manufacturers that want inbound authority plus AI-supported prospecting and qualification.
- Everything in Authority Engine
- AI lead prospecting and account targeting
- Contact discovery and qualification logic
- Lead capture, routing, and workflow support
- Outreach support assets and follow-up copy
- Advanced CRO and page-flow optimization
- OEM, distributor, and vertical landing pages
- Quarterly pipeline strategy calls
MLE Domination / Enterprise
Best for complex manufacturers that want unified authority, prospecting, reporting, and pipeline-growth systems.
- Everything in Acceleration
- Revenue intelligence dashboards
- Advanced attribution and reporting
- Sales + marketing alignment support
- Multi-brand, multi-division, or multi-site strategy
- ABM-style segmentation and prioritization
- Custom execution roadmap and meeting rhythm
- Ongoing optimization across inbound + outbound systems
Our Clients
Fields of Expertise.
Synchronicity partners with a wide variety of industries, including healthcare, industrial, technology, manufacturing, construction, and non-profits. We work with clients both in Charlotte and across the country, providing expert web design and effective digital marketing services.
We partner with growth-focused teams to turn your digital marketing into a revenue-driving machine.
Our team of web design and marketing professionals helps our clients with tailored digital marketing strategies and custom website design solutions that will bring about measurable results. We understand what is specific to each sector, so we don't stop improving your online presence alone but contribute to the company's longevity.
From increasing your brand's visibility to improving customer engagement, Synchronicity will help drive the process with expert services in marketing and web design, precisely fitted to your industry needs.
Trusted by our clients.
"Synchronicity have been a steadfast, trusted partner for Girls on the Run for many years. As the needs of our organization have grown, they have provided all levels of service from strategic counsel to hands-on training to responsive support for our website, SEO, content direction, Google Ad campaigns, geofencing campaigns, and more. We view them as an extension of our team and highly value their expertise and worth ethic."
Deborah Pleva
Girls On The Run International

"Thank you from Judith! It’s a pleasure working with you and your team. Here’s to an exciting 2025 together!"
Judith Shelton
Shelton Taylor

"Randy and their team did an outstanding job bringing our concept of an online law firm to life. From design to functionality, Synchronicity did an outstanding job. The team was always quick to respond, and the end product was exactly what we expected."
Bobby Sawyer
Johannesmeyer & Sawyer, PLLC

"Synchronicity was my first choice for the custom needs of our website rejuvenation. If you want a professional team with great values and honesty, I would choose them."
Matthew Scanland
Virginia Tech -CPES

"We have been working with the team a Synchronicity since 2014. They did a complete overhaul of our website and developed our ecommerce section as well, which was no easy task. We continue to use them for maintenance and hosting of our site. They are very quick to respond/fix to any issues we may be having and are always providing input on ways to improve our site and ecommerce experience. They have been wonderful to partner with and would highly recommend them."
Jackie Edwards
MGM

"Randy Smith provides an unbiased view, and considerable experience when it comes to designing web based marketing solutions. His knowledge of the synergistic options available to clients remains fresh and is own vast set of development tools is constantly expanding. Synchronicity Web designs, his company, is highly recommended."
Peter Bruce Wilder
Owner, dba Ergo Communications

"They've not only met the technical requirements but also exceeded our expectations in terms of customer service and support. We highly recommend them to anyone looking for a reliable and skilled website developer."
Debbie Roepe
ISSVD

" The team at Sync Designs was wonderful to work with. They are professional, helpful, and knowledgeable. Sync’s communication and collaboration was the best I’ve seen in the business. They are prepared for every meeting and will pace the project to match the client. Sync did a fantastic job of keeping us on track for our requested launch date. We required a little more hand-holding and they accommodated. When we weren’t sure what we wanted, they were right there to tell us best practices and options. They worked with us to solve business problems relating to our old website. We look forward to continuing our relationship with Sync on future project."
Jessica Paxton
Telware

Services
Web Design & Digital Marketing Services
Creative Website Design
Our web design process creates unique, tailored websites to match specific business needs. It focuses on personalized aesthetics, functionality, and user experience, ensuring a distinctive online presence.
Included with this service:
- Site planning and design
- Custom functionality
- Custom E-commerce options
Custom Digital Marketing
Custom ROI driven digital marketing strategies to enhance brand visibility, engagement, and conversions using unique content, targeted campaigns, and data-driven insights.
Included with this service:
- Comprehensive marketing strategy
- Management & execution
- Monthly metrics report
- Monthly strategy calls
Custom Web Development
Web development involves creating, building, coding, and maintaining websites and web applications to meet your customers needs. It includes full-stack development, programming, PWAs, and database management.
Included with this service:
- Expert coding and programming
- Custom functionality
- API integration and more
Helping B2B and B2C
Manufacturing, Industrial, Technology, Healthcare, Construction, and Non-Profits
Good design and the right marketing makes all the difference. See how we’ve helped businesses like yours.

Recent Marketing Resources

From Clicks to Contracts: The Real ROI of a Charlotte Website Redesign

The Manufacturing Lead Engine: How Industrial Buyers Find You (Before Sales Ever Knows)

Charlotte Search Engine Optimization 101: A Beginner's Guide to Ranking Locally
