Meet Hokuyo-USA.
Background
Hokuyo Automatic USA Corporation offers a full range of industrial sensor products for the factory automation, logistics automation and process automation industries. As a subsidiary of Hokuyo Automatic Co., Ltd. of Japan, we support OEMs, end-users, integrators, R&D firms and resellers in manufacturing, material handling, autonomous robotics and metals industry applications across North America.
Our brand video for Hokuyo-USA
The Challenge
Discovery
Hokuyo’s website fell short of meeting the expectations of its sophisticated audience, resulting in missed opportunities.
These challenges included:
- Stagnant Web Traffic – Hokuyo-USA’s website wasn’t generating quality leads and relied heavily on trade shows and traditional outreach.
- Unclear Digital Direction – They recognized the need for digital marketing but weren’t sure how to get started.
- Perfect Timing for Strategy – After a website redesign, our team partnered with Hokuyo-USA to create and launch a custom digital marketing plan.
As our web design team was putting the finishing touches on the redesign of the Hokuyo-USA website, the digital marketing team was working in tandem with the team at Hokuyo-USA, identifying their marketing goals and formulating a 12-month strategy. The outcome is a custom, multi-channel marketing plan to achieve the results Hokuyo-USA needed to grow their business. We saw significant increases in user engagement and website activity by implementing marketing automation, compelling content, strategic social media campaigns, effective email marketing, and regular on-site SEO updates.
Improved User Navigation & Journeys
Simplified structure for easier access to key information.
Mobile Optimization & Speed
Enhanced responsiveness and faster load times .
Modern Design & Brand Alignment
Updated visuals that align with Hokuyo's brand and expertise.
Bringing The Vision To Life
The Result
We delivered a fully optimized website with streamlined navigation, mobile responsiveness, and faster load times, all while maintaining Hokuyo's brand identity through a modern design.
- Long-Term Partnership – Hokuyo has been a trusted Synchronicity client for over a decade, with their latest website marking our third redesign together.
- Deep Understanding – Our long-standing relationship allowed us to clearly identify their evolving marketing goals and needs.
- Built for Success – With a solid foundation in place, we launched a digital marketing plan designed to exceed expectations.
We Design Experiences That Keep Visitors Coming Back
User Experience Design (UX Design)
UX design for websites is crucial because it enhances user satisfaction by improving the usability, accessibility, and efficiency of the site. Good UX design ensures that visitors can easily navigate and find information, leading to increased engagement and conversion rates. It also helps build trust and credibility, making users more likely to return. Ultimately, a well-designed user experience can differentiate a website from competitors, providing a competitive edge in the market.
First Impressions Matter—Let’s Make Yours Unforgettable
Website Design
Professional design for websites is crucial as it establishes credibility and trust with visitors, making them more likely to engage with the content or services offered. A well-designed site enhances user experience by ensuring easy navigation and quick access to information, which can lead to higher conversion rates. It also helps in differentiating a brand from competitors, providing a unique and memorable user experience. Lastly, a professional design ensures that the website is optimized for various devices and browsers, broadening its accessibility and reach.
