Meet Hokuyo-USA.
Hokuyo Automatic USA Corporation offers a full range of industrial sensor products for the factory automation, logistics automation and process automation industries. As a subsidiary of Hokuyo Automatic Co., Ltd. of Japan, we support OEMs, end-users, integrators, R&D firms and resellers in manufacturing, material handling, autonomous robotics and metals industry applications across North America.
1. Discovery
The Problem?
Hokuyo-USA’s web traffic was stagnant, and their website wasn’t producing quality leads. Their marketing efforts mainly consisted of trade shows and more traditional forms of sales outreach. They knew it was time to enter the digital marketing world but weren’t sure how to get started. After our recent redesign of their website, the timing was right for our digital marketing team to work with Hokuyo-USA to create and launch their custom strategy.
2. Strategy
The Solution
As our web design team was putting the finishing touches on the redesign of the Hokuyo-USA website, the digital marketing team was working in tandem with the team at Hokuyo-USA, identifying their marketing goals and formulating a 12-month strategy. The outcome is a custom, multi-channel marketing plan to achieve the results Hokuyo-USA needed to grow their business. We saw significant increases in user engagement and website activity by implementing marketing automation, compelling content, strategic social media campaigns, effective email marketing, and regular on-site SEO updates.
3. Execution
Cohesive, Compelling, and Conversion-Focused .
Hokuyo has been a client of Synchronicity for over a decade. Their recently updated website was the third redesign we've done over the years as their company has evolved (along with the Internet in general). Our strong familiarity with them played a big part in our success in identifying their marketing goals and needs. When it came time to put the digital marketing plan we developed in motion, the pillars were all in place for us to overdeliver on our goals.
4. Results
6 months after launch...
With the well-coordinated strategy in place and all channels up and running, the collective attention turned to measuring the success of our efforts. And the improvement was substantial. In the first six months alone, we achieved the following website and social media results for Hokuyo-USA:
+30%
Increased overall traffic by 30%
+48%
Increased organic traffic by 48%
+118
Generated 118 marketing qualified Leads
+879%
Improved overall social media traffic by 879%