Digital marketing agency Charlotte, NC

Customer Reviews

Synchronicity was my first choice for the custom needs of our website rejuvenation. If you want a professional team with great values and honesty I would choose them. They are very flexible and have a knowledgeable team who can adapt to most any situation.
Matthew Scanland
Matthew Scanland
Virginia Tech

Learning Resources

Proven Results



Find out how we generated 118 marketing qualified leads in just six months.

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How a Revitalized Digital Marketing Strategy Started Generating Real Results for AccruePartners

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Meet Hokuyo-USA.

Hokuyo Automatic USA Corporation offers a full range of industrial sensor products for the factory automation, logistics automation and process automation industries. As a subsidiary of Hokuyo Automatic Co., Ltd. of Japan, we support OEMs, end-users, integrators, R&D firms and resellers in manufacturing, material handling, autonomous robotics and metals industry applications across North America.

1. Discovery

The Problem?

Hokuyo-USA’s web traffic had been stagnant and their site wasn’t producing quality leads. Their marketing efforts mostly consisted of trade shows and more traditional forms of sales outreach. They knew it was time to enter the digital marketing world, but they weren’t sure how to get started. After a recent redesign of their website by Synchronicity, the timing was right for the Sync digital marketing team to work with Hokuyo-USA to create and launch their custom strategy.

2. Strategy

The Solution  

As our web design team was putting the finishing touches on the redesign of the Hokuyo-USA website, the digital marketing team was working in tandem with the team at Hokuyo-USA identifying their marketing goals and formulating a 12-month strategy. The outcome; a custom, multi-channel marketing plan to achieve the results Hokuyo-USA needed to grow their business. Through the implementation of marketing automation, compelling content, strategic social media campaigns, effective email marketing, and regular on-site SEO updates, we saw significant increases in user engagement and website activity.

3. Execution

Consistent, cohesive, comprehensible.

Hokuyo has been a client of Synchronicity's for over a decade now. Their recently updated website was the third redesign we've done over the years as their company has evolved (along with the Internet in general of course) so the strong familiarity we have with them played a big part in the success of our identifying their marketing goals and needs. When it came time to put the digital marketing plan we developed in motion, the pillars were all in place for us to over-deliver on the goals we set.


 4. Results    

6 months after launch...

With the well-coordinated strategy in place and all channels up and running, the collective attention turned to measuring the success of our efforts. And the improvement was substantial. In the first six months alone we achieved the following website and social media results for Hokuyo-USA:


Increased overall traffic by 30%


Increased organic traffic by 48%


Generated 118 marketing qualified Leads


Improved overall social media traffic by 879%

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