Adsense - A free advertisement service provided by Google that allows you to earn money by displaying ads next to your online content.
Affiliate manager - The person who manages an affiliate program on behalf of an affiliate merchant online.
b2b meaning - When a business sells products or services to another business (also, Business to Business).
b2c meaning - A business that sells products or services directly to the end-user consumers. (Also, B2C)
barter definition - To exchange goods or services without using any money.
blog definition - A popular type of website or web page which is regularly updated and chronological that people and businesses use as a way to speak to their audience in a conversational style.
call to action definition - A prompt on a website used to persuade the visitor to take a specific action next.(Also, CTA)
click through - When a person clicks through an online advertisement that leads to the advertiser’s destination.
conversion marketing - A marketing strategy used to increase the conversion rate or number of users who visit a site and will potentially convert into leads.
conversion rate - The number of visitors to a website who complete the desired goal/action out of the total number of visitors. (Includes any activity outside of basic page browsing)
cost per lead - Digital marketing payment model where the payment is based on the number of qualifying leads generated. (Also CPL)
cpa marketing - Online marketing strategy in which the advertiser can pay for a specific action from a customer.
cpm - Marketing term for the cost per 1,000 ad impressions (also called, “cost per mille”).
define incentivized - When visitors have been offered some form of reward or compensation for visiting a web page or app.
disintermediation - Bypassing existing channels to allow customers direct access to a service, product or information that would usually require a mediator.
ecpm - An estimate of revenue you will receive per 1,000 ad impressions.(Also, “effective cost per mile”)
exclusivity - A business strategy in marketing where a service or product is offered in a limited way to a selective group for a specific timeframe to draw interest.
ezine - A magazine or newsletter that is only available in digital/electronic format and usually available on a website or emailed.
favicon - A small, branded icon that helps users find your page easier if they have multiple tabs open.
first mover advantage - When a firm has an advantage over it's competitors by being the first company to move into a new market.
forum definition - An online discussion board where people can ask questions and read or post topics of mutual interest. It can also be utilized as a method of promotion where businesses can post their ads.
geo targeting - The practice of detecting a website visitor’s location in order to serve content or advertisements within a defined geographic boundary to customers who meet specified criteria.
hosting definition - The business of allowing your website to be seen and visited on the internet by providing storage, connectivity, and other services required.
house ads - A self-promotional ad that a business runs on its own Web site to use space left from unsold advertising inventory.
html banner - A type of advertisment resource usually found at the top of a web page and is more interactive.
interactive agency - An agency based mostly in the digital realm offering services such as web design/development, digital marketing and ecommerce.
interstitials - An ad that loads before or after a content page is displayed.
keyword marketing - Getting your message in front of people who are searching using particular keywords and phrases.
keyword tag - A meta tag used to highlight the primary keywords of a web page giving search engines more information about a page's content.
link text - The clickable link text associated with a URL that brings the user to another page.
logfile - A file that records the process and activity on a Web server or network system.
moderator - A person who runs a group discussion, focus group or forum to provide guidelines and keep discussions relevant and productive.
netiquette definition - A term, short for network etiquette, that represents the expected standard of acceptable behavior for online communication.
opt out meaning - When messages are sent for marketing and promotion purposes and allow the recipient to remove themselves from future messages of this type.
payment threshold meaning - The minimum confirmed commission an affiliate must earn within a specified timeframe to receive a payment from an affiliate program.
pop up ad - A form of online advertising that displays in a new browser window that suddenly appears or 'pops' up.
rate card - Document that provides non-fixed pricing for various ad placement options.
ros marketing - Campaign ad option in which ad can be placed on any area or page of the given website.
search engine submission - The direct submission of a URL to a search engine to make a search engine aware of a site or page.
serp - The page listings that a search engine returns after a user submits a search query.
sig file - A small text file that is used at the end of emails/messages to identify the sender and provide additional information such as address or phone number.
social networking - The practice of creating and growing relationships between like-minded people and businesses using online platforms.
spam comments - Comments posted to a blog with the sole intent to advertise their own business or website.
super affiliate - The highest performing affiliate of an affiliate program’s activity.
title tag - An HTML tag that defines the title of your webpage for both people and search engines
url - The virtual unique identifier used to locate a resource on the internet
web directory - An organized, online list of categorized websites.
what are frames - A web development structure that allows the dividing of a web page into two or more parts.
what is pagejacking - Illegally copying website content to another website designed to be a copy of the original website.
what is sponsorship - A type of advertising where an advertiser and publisher are more closely collaborating in their marketing efforts.