#A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z


301 Redirect -  Redirecting a URL that does not exist anymore to a new URL that is live.

404 Error -   An error messaging stating "Page Does Not Exist".

503 Server Error -   An error message regarding a server issue.


A/B Testing -  Running nearly identical campaigns, landing pages, CTA's, etc., with minor differences to test and see which performs better.

Alt Tags​​​​​​​ -   Keywords assigned to images for the search engines to crawl and read.

Anchor Text​​​​​​​​​​​​​​ -   The keyword or phrase that is hyperlinked on a web page.


b2b -  Business-to-Business

b2c -  Business-to-Consumer

Backlinks Links to your website from other credible sources.

Blogging​​​​​​​ -  Creating fresh, relevant industry-specific content that organically attracts and engages website visitors.

Bounce Rate​​​​​​​ -  Percentage of users coming to your site and leaving before going to any other page on your site.

Branding​​​​​​​​​​​​​​ -  A process that connects and forms relationships between businesses and customers through marketing.


Call to Action CTA​​​​​​​ -  Often in different forms, a requested action for users on your website to take.

Canonical Tags​​​​​​​ -  Tags associated with website pages signaling to search engines that page is the primary page to avoid duplicate content issues.

Cannibalization​​​​​​​ Happens when a company has multiple products/services that compete with one another.

Citation Building​​​​​​​ -  Submitting your business' NAP (name, address, phone number) to online directories to ensure all information is consistent and successful backlinks are created.

CMS​​​​​​​ -  Content management system - the platform your website is typically built where you can access and edit content.

CRM​​​​​​​ -  Customer relationship management - the technology to capture and store your customer data.

Conversions​​​​​​​ -  Users completing a specific goal you created for them, i.e. phone calls, contact form submission.

Conversion Tracking​​​​​​​ Setting up tracking codes to learn the path and what channels produced website conversions.

CPA​​​​​​​​​​​​​​ -  Cost-per-acquisition - the collective cost to acquire a customer on any specific channel.

CPM​​​​​​​​​​​​​​ -  Cost-per-mile - the cost companies pay per 1,000 impressions an ad receives.

CTR ​​​​​​​​​​​​​​-  Clickthrough-rate - the number of clicks that your ad receives divided by the number of times your ad is shown.


Demographic Targeting ​​​​​​​-  Targeting users by age, gender, job title, marital status, etc., in advertising campaigns.

Display Ads​​​​​​​  Paying for placement of banner ads on sites your website users interact with.

Domain Authority  The score your domain has within the search engines.


Email Automation Setting up automated emails and workflows for users who perform a specific action on your website.

Engagement Rate The rate that users engage with an ad campaign or social media post - this could include clicks, shares, likes, comments, etc.

Evergreen Content​​​​​​​ Content that is meant to always be relevant and repurposed.

External Linking​​​​​​​​​​​​​​ Creating outbound links to credible resources throughout your website content.


Featured Image The image assigned to blogs posts that are published on your website.

Form​​​​​​​ A form that is created for your website to capture the users data - name, email, area of interest, etc.


Geographical Targeting  Targeting users by their geographical location - country, region, state, city, zip codes, etc.

Google Ads​​​​​​​  Google's advertising platform that allows advertisers to utilize the different ad networks - search, display, video, shopping and more.

Google Analytics​​​​​​​  Google's data platform that allows advertisers to access website user and traffic metrics - user demographics, sessions, traffic channels, website events, goal completions and more.

Google Business Profile  An official business listing verified by Google that displays in Google search results when users search your business.

Google Search Console​​​​​​​  Google's developer platform that allows marketers to access the health and performance of your website.

Google Tag Manager​​​​​​​  Google's tagging platform that allows marketers to create custom tags on websites to capture user-specific data.


Hashtag​​​​​​​ -  # - Most commonly used on social media, refers to the symbol businesses and users use before keywords/phrases to increase exposure to their post. Hashtags act as a searching tool too.

Header Tags​​​​​​​​​​​​​​ H1, H2, H3...tags that are associated on website pages that allows search engines to read and index the content on the page.

HTML​​​​​​​​​​​​​​ -  Hypertext Markup Language - is a code that is used to build and develop the structure of a web page and the content therein.


Impressions The amount of times your ad(s) were visible to users.

Inbound Marketing​​​​​​​ -  A form of marketing that attracts users organically through valuable, relevant content.

Infographic​​​​​​​​​​​​​​​​​​​​​ -  A type of content that is highly visual that showcases statistics and facts relating to a specific topic - i.e. benefits, challenges, comparisons, etc.

Internal Linking​​​​​​​​​​​​​​​​​​​​​ -  Creating a link on a web page that directs users to another web page on your website.


JavaScript​​​​​​​ A programming language for web developers that allows one to update both HTML and CSS.


Keywords​​​​​​​ A word or series of words that is relevant to your business that users search for.

Keyword Stuffing​​​​​​​​​​​​​​ -  Using too many keywords or phrases on a single web page or piece of content.

KPI’s​​​​​​​​​​​​​​​​​​​​​ -  Key Performance Indicators - these are quantifiable metrics that allows marketers to measure the success of a specific marketing objective over a period of time.


Landing Page​​​​​​​ A designated web page that users are directed to for a specific purpose.

Lead Nurturing​​​​​​​​​​​​​​ The process marketers utilize to interact and engage with a potential customer before they are ready to make a purchase decision.

Lifecycle of a Lead​​​​​​​​​​​​​​ -  The different stages a lead goes through before making or not making a purchase decision.

Local SEO​​​​​​​​​​​​​​ Optimizing a website for the specific region(s) the business is in.

Logo​​​​​​​​​​​​​​ -  The symbol associated with a business brand.


Marketing Automation​​​​​​​ -  A technology tool that enables the automation of marketing campaigns and processes.

Metadata​​​​​​​​​​​​​​ -  Includes title tags and descriptions that gets created for all web pages on a website.

Meta Description​​​​​​​​​​​​​​ A short description using keywords that tells the search engines what the page is about.

Meta Title​​​​​​​​​​​​​​ -  Also known as title tags, are the titles assigned to each page that tell search engines what the name of the page is.

Mobile Marketing​​​​​​​​​​​​​​ -  Marketing to users on their mobile devices.

Mobile-First Design​​​​​​​​​​​​​​ -  Designing a website that is intended primarily for mobile users.

Multi-Channel Marketing​​​​​​​ Utilizing several different marketing channels simultaneously to compliment and support each other to reach users across different touchpoints online.


NAP -  Refers to a business's Name, Address, Phone Number (also known as citations) used for citation building in online directories.

Native Ad​​​​​​​​​​​​​​ ​​​​​​​-  An ad that is strategically placed in an online article that promotes a good or service.


Off Page SEO -  Technical SEO - referring to updates made on the backend of the site from a structural perspective that are not visible on the site.

On Page SEO​​​​​​​​​​​​​​​​​​​​​ -  Making content adjustments on the web page that can include: header tags, internal/external links, lists, and more, that are visible to users visiting a website.

Optimization​​​​​​​​​​​​​​ -  The process of evaluating and revising marketing strategies to ensure maximum performance.


Pageviews -  The total amount of views users viewed a page - this includes multi-visits.

Page Rank​​​​​​​​​​​​​​​​​​​​​ -  The rank a web page has within the search engines based on the level of optimization.

Pay-per-Click (PPC)​​​​​​​​​​​​​​ Search ads that appear at the top and bottom of Search Engine Results Pages that advertisers pay for every click of an ad.

Pipeline Management​​​​​​​​​​​​​​ Managing sales opportunities as they move through the sales process to become a new customer.


QR Code -  The total amount of views users viewed a page - this includes multi-visits.

Qualified Lead​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ -  A contact that meets the predetermined criteria for a qualified new business prospect

Quality Score​​​​​​​​​​​​​​ The score associated with an advertising campaign to determine the strength and performance.


Responsive Design A website design that automatically adjusts to a specific screen size i.e. desktop, tablet, mobile.

Retargeting​​​​​​​ -  Creating ads that target users who have already visited your website and expressed interest.

ROI​​​​​​​​​​​​​​ -  Return on Investment - the amount of revenue generated from the amount spent.


Sales Enablement Providing proper training and access to tools to maximize the results of the sales process.

Segmentation​​​​​​​​​​​​​​ Diving contacts into groups based on sales criteria, engagement, activity, etc. to support the distribution of targeted marketing messages and campaigns.

SEM​​​​​​​ -  Search Engine Marketing - utilizing the search engine for marketing initiatives i.e. PPC, Display.

SEO​​​​​​​​​​​​​​ Search Engine Optimization - the process of optimizing a website for search engines.

SERPs​​​​​​​ Search Engine Results Pages

Social Media Marketing​​​​​​​​​​​​​​ A form of marketing using social media platforms to promote and sell a brand, service or product.


Text Message Marketing​​​​​​​ A form of marketing that reaches users on their mobile devices through text messaging.

Text Ratio​​​​​​​​​​​​​​ -  A metric used by search engines that measures the amount of text to images and other attributes on a web page.

Title Tags​​​​​​​ Part of the metadata, the title tags are created using keywords/phrases, within the character count limit, that marketers assign to web pages of a website that tell search engines the nature of the web page content.


Unique Pageviews  The number of pageviews users viewed a specific page.

Unique Visitors -  The number of visitors on a website.

url -  A website domain.

User Experience​​​​​​​ -  Refers to the experience a user has on a website, ease of use, challenges, load times, etc.

User First​​​​​​​ -  Refers to designing and developing a website with the end user in mind.


Vector File  Images that are built by formulas that allow to be resized without losing quality.


Watermark -  A branding tactic that ensures users cannot steal or copy asset materials.

Web Design​​​​​​​  The actual look of what a website will look like after development.

Web Development  The process of building a website through coding.

Whitepaper​​​​​​​ A technical piece of long-form content that provides facts, data and educational material on a particular subject matter.

Wireframe​​​​​​​​​​​​​​ -  The architecture of a site to display where certain elements i.e. content blocks, forms, images, etc., will reside.

Workflow​​​​​​​​​​​​​​ -  A series of triggers and tasks that facilitate the automation of marketing campaigns and follow-up activities.


XML Sitemap​​​​​​​​​​​​​​ -  A file that is created that lists out all the pages of a website for the search engines to crawl.


YouTube Marketing​​​​​​​​​​​​​​​​​​​​​ -  Creating video ads to be distributed across users on YouTube.


Zip File​​​​​​​​​​​​​​​​​​​​​​​​​​​​ -  A file format that is used to compress multiple files together into one folder/location.