#'s
301 Redirect - Redirecting a URL that does not exist anymore to a new URL that is live.
404 Error - An error messaging stating "Page Does Not Exist".
503 Server Error - An error message regarding a server issue.
A
A/B Testing - Running nearly identical campaigns, landing pages, CTA's, etc., with minor differences to test and see which performs better.
Alt Tags - Keywords assigned to images for the search engines to crawl and read.
Anchor Text - The keyword or phrase that is hyperlinked on a web page.
B
b2b - Business-to-Business
b2c - Business-to-Consumer
Backlinks - Links to your website from other credible sources.
Blogging - Creating fresh, relevant industry-specific content that organically attracts and engages website visitors.
Bounce Rate - Percentage of users coming to your site and leaving before going to any other page on your site.
Branding - A process that connects and forms relationships between businesses and customers through marketing.
C
Call to Action CTA - Often in different forms, a requested action for users on your website to take.
Canonical Tags - Tags associated with website pages signaling to search engines that page is the primary page to avoid duplicate content issues.
Cannibalization - Happens when a company has multiple products/services that compete with one another.
Citation Building - Submitting your business' NAP (name, address, phone number) to online directories to ensure all information is consistent and successful backlinks are created.
CMS - Content management system - the platform your website is typically built where you can access and edit content.
CRM - Customer relationship management - the technology to capture and store your customer data.
Conversions - Users completing a specific goal you created for them, i.e. phone calls, contact form submission.
Conversion Tracking - Setting up tracking codes to learn the path and what channels produced website conversions.
CPA - Cost-per-acquisition - the collective cost to acquire a customer on any specific channel.
CPM - Cost-per-mile - the cost companies pay per 1,000 impressions an ad receives.
CTR - Clickthrough-rate - the number of clicks that your ad receives divided by the number of times your ad is shown.
D
Demographic Targeting - Targeting users by age, gender, job title, marital status, etc., in advertising campaigns.
Display Ads - Paying for placement of banner ads on sites your website users interact with.
Domain Authority - The score your domain has within the search engines.
E
Email Automation - Setting up automated emails and workflows for users who perform a specific action on your website.
Engagement Rate - The rate that users engage with an ad campaign or social media post - this could include clicks, shares, likes, comments, etc.
Evergreen Content - Content that is meant to always be relevant and repurposed.
External Linking - Creating outbound links to credible resources throughout your website content.
F
Featured Image - The image assigned to blogs posts that are published on your website.
Form - A form that is created for your website to capture the users data - name, email, area of interest, etc.
G
Geographical Targeting - Targeting users by their geographical location - country, region, state, city, zip codes, etc.
Google Ads - Google's advertising platform that allows advertisers to utilize the different ad networks - search, display, video, shopping and more.
Google Analytics - Google's data platform that allows advertisers to access website user and traffic metrics - user demographics, sessions, traffic channels, website events, goal completions and more.
Google Business Profile - An official business listing verified by Google that displays in Google search results when users search your business.
Google Search Console - Google's developer platform that allows marketers to access the health and performance of your website.
Google Tag Manager - Google's tagging platform that allows marketers to create custom tags on websites to capture user-specific data.
H
Hashtag - # - Most commonly used on social media, refers to the symbol businesses and users use before keywords/phrases to increase exposure to their post. Hashtags act as a searching tool too.
Header Tags - H1, H2, H3...tags that are associated on website pages that allows search engines to read and index the content on the page.
HTML - Hypertext Markup Language - is a code that is used to build and develop the structure of a web page and the content therein.
I
Impressions - The amount of times your ad(s) were visible to users.
Inbound Marketing - A form of marketing that attracts users organically through valuable, relevant content.
Infographic - A type of content that is highly visual that showcases statistics and facts relating to a specific topic - i.e. benefits, challenges, comparisons, etc.
Internal Linking - Creating a link on a web page that directs users to another web page on your website.
J
JavaScript - A programming language for web developers that allows one to update both HTML and CSS.
K
Keywords - A word or series of words that is relevant to your business that users search for.
Keyword Stuffing - Using too many keywords or phrases on a single web page or piece of content.
KPI’s - Key Performance Indicators - these are quantifiable metrics that allows marketers to measure the success of a specific marketing objective over a period of time.
L
Landing Page - A designated web page that users are directed to for a specific purpose.
Lead Nurturing - The process marketers utilize to interact and engage with a potential customer before they are ready to make a purchase decision.
Lifecycle of a Lead - The different stages a lead goes through before making or not making a purchase decision.
Local SEO - Optimizing a website for the specific region(s) the business is in.
Logo - The symbol associated with a business brand.
M
Marketing Automation - A technology tool that enables the automation of marketing campaigns and processes.
Metadata - Includes title tags and descriptions that gets created for all web pages on a website.
Meta Description - A short description using keywords that tells the search engines what the page is about.
Meta Title - Also known as title tags, are the titles assigned to each page that tell search engines what the name of the page is.
Mobile Marketing - Marketing to users on their mobile devices.
Mobile-First Design - Designing a website that is intended primarily for mobile users.
Multi-Channel Marketing - Utilizing several different marketing channels simultaneously to compliment and support each other to reach users across different touchpoints online.
N
NAP - Refers to a business's Name, Address, Phone Number (also known as citations) used for citation building in online directories.
Native Ad - An ad that is strategically placed in an online article that promotes a good or service.
O
Off Page SEO - Technical SEO - referring to updates made on the backend of the site from a structural perspective that are not visible on the site.
On Page SEO - Making content adjustments on the web page that can include: header tags, internal/external links, lists, and more, that are visible to users visiting a website.
Optimization - The process of evaluating and revising marketing strategies to ensure maximum performance.
P
Pageviews - The total amount of views users viewed a page - this includes multi-visits.
Page Rank - The rank a web page has within the search engines based on the level of optimization.
Pay-per-Click (PPC) - Search ads that appear at the top and bottom of Search Engine Results Pages that advertisers pay for every click of an ad.
Pipeline Management - Managing sales opportunities as they move through the sales process to become a new customer.
Q
QR Code - The total amount of views users viewed a page - this includes multi-visits.
Qualified Lead - A contact that meets the predetermined criteria for a qualified new business prospect
Quality Score - The score associated with an advertising campaign to determine the strength and performance.
R
Responsive Design - A website design that automatically adjusts to a specific screen size i.e. desktop, tablet, mobile.
Retargeting - Creating ads that target users who have already visited your website and expressed interest.
ROI - Return on Investment - the amount of revenue generated from the amount spent.
S
Sales Enablement - Providing proper training and access to tools to maximize the results of the sales process.
Segmentation - Diving contacts into groups based on sales criteria, engagement, activity, etc. to support the distribution of targeted marketing messages and campaigns.
SEM - Search Engine Marketing - utilizing the search engine for marketing initiatives i.e. PPC, Display.
SEO - Search Engine Optimization - the process of optimizing a website for search engines.
SERPs - Search Engine Results Pages
Social Media Marketing - A form of marketing using social media platforms to promote and sell a brand, service or product.
T
Text Message Marketing - A form of marketing that reaches users on their mobile devices through text messaging.
Text Ratio - A metric used by search engines that measures the amount of text to images and other attributes on a web page.
Title Tags - Part of the metadata, the title tags are created using keywords/phrases, within the character count limit, that marketers assign to web pages of a website that tell search engines the nature of the web page content.
U
Unique Pageviews - The number of pageviews users viewed a specific page.
Unique Visitors - The number of visitors on a website.
url - A website domain.
User Experience - Refers to the experience a user has on a website, ease of use, challenges, load times, etc.
User First - Refers to designing and developing a website with the end user in mind.
V
Vector File - Images that are built by formulas that allow to be resized without losing quality.
W
Watermark - A branding tactic that ensures users cannot steal or copy asset materials.
Web Design - The actual look of what a website will look like after development.
Web Development - The process of building a website through coding.
Whitepaper - A technical piece of long-form content that provides facts, data and educational material on a particular subject matter.
Wireframe - The architecture of a site to display where certain elements i.e. content blocks, forms, images, etc., will reside.
Workflow - A series of triggers and tasks that facilitate the automation of marketing campaigns and follow-up activities.
X
XML Sitemap - A file that is created that lists out all the pages of a website for the search engines to crawl.
Y
YouTube Marketing - Creating video ads to be distributed across users on YouTube.
Z
Zip File - A file format that is used to compress multiple files together into one folder/location.