Web Design & Digital Marketing Built to Turn Traffic Into Qualified Leads
25+ years helping industrial and B2B companies turn anonymous website traffic into real RFQs and pipeline — often within 90 days.
Our Agency
Charlotte Website Design Built to Drive Qualified Leads
Synchronicity is a Charlotte website design and digital marketing agency helping businesses build stronger online visibility, better websites, and more consistent lead generation systems. For more than 25 years, we have helped companies turn their websites into strategic growth platforms instead of static online brochures.
Today, our work goes beyond design alone. We combine custom website design, SEO, paid media, content strategy, analytics, and conversion-focused development to help companies attract the right prospects, communicate their value clearly, and generate more qualified opportunities.
For manufacturing and industrial companies, our Manufacturing Lead Engine™ gives your website a more direct role in business development. The MLE is designed to increase qualified RFQs, surface intent-based buyers, strengthen your sales pipeline, and support the marketing and sales efforts you already have in place.
Our Talented Team of Professionals
Experience Counts
We’ve worn a lot of hats—agency creatives, in-house marketers, sales leads, UX pros, designers, analysts, and even business owners. We’ve been in the meetings, built the decks, launched the campaigns, and fixed the messes.
Safe to say, we’ve seen it all—and we bring that experience (and a sense of humor) to everything we do.
What makes Synchronicity different is the way we connect strategy, design, technology, and measurable business outcomes. You bring the goals, market knowledge, and vision. We bring the planning, creative direction, technical execution, and lead generation strategy to help move your business forward.
The Team
Randy Smith
President & Founder, Web Designer
Randy brings a rare mix of creative leadership, strategic vision, and sales expertise to his role as Founder, President, and Creative Lead of Synchronicity. Before starting Sync, he sharpened his leadership skills as a regional manager and sales trainer at Aflac®, where he built high-performing teams and developed winning sales strategies.
With more than 20 years at the helm of Synchronicity, Randy has continually pushed the limits of what a digital agency can be—merging smart strategy with bold, original creative to help clients grow and stand out. He holds multiple CIW certifications in web design, development, and security, complemented by hands-on experience across e-commerce, UX, branding, and graphic design.
Outside the agency, Randy channels that same creative drive as a Billboard-charting musician, performing across the U.S. and Canada with six albums to his name. This blend of artistic vision and business acumen fuels Synchronicity’s innovative, results-driven approach—where creativity and performance go hand in hand.
Emily DiMaio
Director of Operations / PM
Emily brings more than 15 years of hands-on project management experience, with a proven ability to keep complex initiatives on schedule, on budget, and moving forward smoothly. As Director of Operations at Synchronicity, she oversees timelines, resources, and workflows—ensuring nothing falls through the cracks and every project meets its goals.
Emily is known for her sharp organizational skills, proactive problem-solving, and calm leadership under pressure. She keeps the Synchronicity team focused, accountable, and aligned, while making even the most demanding projects feel manageable.
Just as important, Emily’s vivacious, approachable personality makes her a client favorite. She brings clarity, energy, and confidence to every engagement—building trust, fostering strong relationships, and making collaboration genuinely enjoyable.
Kelly Honig
Director of Digital Marketing
Kelly is a veteran marketing leader with 10+ years of experience building full-funnel marketing strategies that drive measurable growth. She specializes in integrated digital campaigns, lead generation, and aligning marketing with sales to create real pipeline impact. Most recently, Kelly led enterprise B2B marketing initiatives generating over $10M in pipeline within six months, while rebuilding marketing operations and improving conversion performance across web, email, SEO, and paid media.
She brings a rare blend of strategic thinking and hands-on execution - equally comfortable designing campaign frameworks, optimizing CRM workflows, and producing creative assets that support demand generation.
Jacob Ayers
Lead Developer
Jacob Ayers is the Lead Developer at Synchronicity, bringing deep technical expertise and a practical, solutions-first mindset to every project. He leads development across complex websites and digital platforms, ensuring clean code, strong performance, and scalable architectures.
Jacob is known for his attention to detail, problem-solving skills, and ability to translate technical complexity into reliable, user-friendly solutions—making him a critical part of delivering high-quality results for Synchronicity’s clients.
Carol Smith
Billing & Accounts Receivable
Carol manages Accounts Receivable at Synchronicity and has been a valued member of the team since 2010. She brings accuracy, reliability, and a friendly, professional approach to every client interaction, ensuring invoicing, payments, and account details are handled smoothly and efficiently.
Known for her attention to detail and approachable demeanor, Carol is a trusted point of contact for clients and an essential part of Synchronicity’s financial operations.
The Supporting Cast
Robert Radtke
Senior Developer
Melanie Marohl
Project Manager
Rich Dupont
Tech Support and Customer Service
Ashley Ohlrogge
Senior Developer
Dan Letsche
Senior Developer
Industries
Working With Us
When you work with us, you have access to a friendly, talented team of digital experts with decades of marketing and design experience in a wide variety of industries, including Manufacturing, Industrial, Technology, Healthcare, Construction, and Non-Profits.
Let's create something remarkable, Together.
Start a Project
The world your business operates in is crowded and noisy. To stand out and stay ahead of your competition, you must stay in front of your target audience and keep them engaged. A well-designed website and digital marketing that meets them where they are searching and educating themselves gives your company a competitive edge.
Give our Charlotte office a call.
