A Digital Growth Partner Built to Connect Strategy and Execution.

For more than 25 years, Synchronicity has helped companies adapt to the changing digital landscape.

Websites changed. Search changed. Marketing technology changed. How buyers research and make decisions changed.

Our role has evolved with them.

Today, Sync helps companies identify where growth is being lost and connects strategy, websites, visibility, campaigns, conversion, analytics, and lead intelligence around measurable business outcomes.

✔ 25+ Years of Digital Experience

✔ Strategy + Execution Connected

✔ Web, Marketing + Technology Expertise

✔ Business Outcomes Over Marketing Activity

About Synchronicity

We don't just market businesses. We build systems for growth.

For more than 25 years, Synchronicity has helped companies connect strategy, visibility, websites, marketing, and technology to generate more qualified opportunities and support measurable business growth.

Start the Conversation Explore the Growth System

The Synchronicity Approach

Understand the Opportunity Market, audience, data, and growth obstacles

Increase Visibility Search, AI platforms, content, and campaigns

Improve Conversion Messaging, user journeys, websites, and CTAs

Connect to Pipeline Qualified leads, attribution, and sales intelligence

Optimize What Works Measure, learn, test, and improve

The Goal More Qualified Growth Opportunities

25+ Years Digital experience

US-Based Team Strategy through execution

B2B & Industrial Growth-focused expertise

Results Focused Not empty activity metrics

Our Agency

Built to connect marketing with business growth.

Synchronicity is a Charlotte-based digital growth agency helping businesses build stronger visibility, better digital experiences, and more consistent systems for generating qualified opportunities.

For more than 25 years, we've helped companies turn their websites into strategic growth platforms instead of static online brochures.

Today, our work goes well beyond design alone. We connect website strategy, SEO, AI visibility, paid media, content, analytics, conversion optimization, and lead intelligence around a much more important question:

Is your digital strategy actually helping the business grow?

We look at the entire path from visibility to opportunity. Are the right prospects finding you? Does your messaging resonate? Are visitors taking action? Which channels generate qualified leads? Where are opportunities getting lost?

Then we bring strategy, design, technology, and marketing together to improve the system.

See the results of our work

How We Think

Growth doesn't happen in disconnected marketing silos.

We connect the disciplines required to attract the right audience, create demand, improve conversion, and understand what is actually producing business opportunities.

01 / INTELLIGENCE

Find the opportunity.

Understand your market, audience, competitive position, customer journey, and the obstacles preventing growth.

02 / VISIBILITY

Get discovered.

Strengthen visibility across search engines, AI platforms, local discovery, industry research, and relevant digital channels.

03 / DEMAND

Create interest.

Use paid media, content, targeted campaigns, and market intelligence to actively create and identify new opportunities.

04 / CONVERSION

Turn attention into action.

Improve messaging, digital experiences, landing pages, forms, RFQ journeys, and calls to action to generate more qualified inquiries.

05 / PIPELINE

See what happens next.

Connect lead sources, qualification, sales feedback, CRM data, and attribution to better understand pipeline impact.

06 / OPTIMIZATION

Keep improving.

Measure performance, identify friction, test new ideas, and focus resources on the strategies producing the strongest growth signals.

Experience Counts

We've worn a lot of hats. That makes us better at seeing the whole picture.

Agency creatives. In-house marketers. Sales leaders. UX professionals. Designers. Developers. Analysts. Business owners.

We've been in the meetings, built the decks, launched the campaigns, worked with sales teams, and fixed the messes.

That experience matters because growth problems rarely live neatly inside one department.

You bring the business goals, market knowledge, and vision. We bring the strategy, creative thinking, technical execution, and growth experience needed to help move things forward.

25+ Years helping companies navigate digital change and growth.

1 Connected team spanning strategy, creative, technology, and marketing.

Full Funnel thinking from initial visibility through qualified opportunity.

Real Business outcomes prioritized over impressive-looking vanity metrics.

A Shared Ideology

Smart strategy. Honest collaboration. Work that has a reason.

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We're invested in growth.

We want to understand what success means for your organization and build our strategy around meaningful business outcomes.

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Experience should create clarity.

More than two decades of digital experience has taught us how to separate important opportunities from distractions and shiny objects.

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Partnership beats handoffs.

The strongest work happens when our team and yours share information, challenge assumptions, and work together toward the same goals.

The People Behind the System

Strategy is only as good as the people responsible for making it happen.

Our team brings together growth strategy, digital marketing, creative direction, project leadership, web design, and technical development. Different disciplines. One shared objective: helping our clients move forward.

Meet the Team

Different disciplines. One growth-focused team.

Strategy, operations, marketing, creative thinking, and technology all affect growth. Our team brings those disciplines together so ideas do not simply live in a strategy document—they get built, launched, measured, and improved.

Founder, President & Growth Strategy Lead

Randy Smith

Randy brings a rare mix of creative leadership, strategic vision, and sales expertise to his role as Founder, President, and Growth Strategy Lead of Synchronicity. Before starting Sync, he sharpened his leadership skills as a regional manager and sales trainer at Aflac®, where he built high-performing teams and developed winning sales strategies.

With more than 20 years at the helm of Synchronicity, Randy has continually pushed the limits of what a digital agency can be— merging smart strategy with bold, original creative to help clients grow and stand out. He holds multiple CIW certifications in web design, development, and security, complemented by hands-on experience across e-commerce, UX, branding, and graphic design.

Outside the agency, Randy channels that same creative drive as a Billboard-charting musician, performing across the U.S. and Canada with six albums to his name. This blend of artistic vision and business acumen fuels Synchronicity's innovative, results-driven approach—where creativity and performance go hand in hand.

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Growth System Focus Growth Intelligence & Strategy

Director of Operations / PM

Emily DiMaio

Emily brings more than 15 years of hands-on project management experience, with a proven ability to keep complex initiatives on schedule, on budget, and moving forward smoothly.

As Director of Operations at Synchronicity, she oversees timelines, resources, and workflows—ensuring nothing falls through the cracks and every project keeps moving toward its goals.

Emily is known for her sharp organizational skills, proactive problem-solving, and calm leadership under pressure. She keeps the Synchronicity team focused, accountable, and aligned, while making even the most demanding projects feel manageable.

Just as important, Emily's vivacious, approachable personality makes her a client favorite. She brings clarity, energy, and confidence to every engagement—building trust, fostering strong relationships, and making collaboration genuinely enjoyable.

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Growth System Focus Execution, Alignment & Operations

Director of Digital Marketing

Kelly Honig

Kelly is a veteran marketing leader with 10+ years of experience building full-funnel marketing strategies that drive measurable growth.

She specializes in integrated digital campaigns, lead generation, and aligning marketing with sales to create real pipeline impact. Most recently, Kelly led enterprise B2B marketing initiatives generating over $10M in pipeline within six months, while rebuilding marketing operations and improving conversion performance across web, email, SEO, and paid media.

She brings a rare blend of strategic thinking and hands-on execution—equally comfortable designing campaign frameworks, optimizing CRM workflows, and producing creative assets that support demand generation.

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Growth System Focus Visibility, Demand & Pipeline

Lead Developer

Jacob Ayers

Jacob Ayers is the Lead Developer at Synchronicity, bringing deep technical expertise and a practical, solutions-first mindset to every project.

He leads development across complex websites and digital platforms, ensuring clean code, strong performance, and scalable architectures.

Jacob is known for his attention to detail, problem-solving skills, and ability to translate technical complexity into reliable, user-friendly solutions—making him a critical part of delivering high-quality results for Synchronicity's clients.

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Growth System Focus Technology, Performance & Digital Platforms

Billing & Accounts Receivable

Carol Smith

Carol manages Accounts Receivable at Synchronicity and has been a valued member of the team since 2010.

She brings accuracy, reliability, and a friendly, professional approach to every client interaction, ensuring invoicing, payments, and account details are handled smoothly and efficiently.

Known for her attention to detail and approachable demeanor, Carol is a trusted point of contact for clients and an essential part of Synchronicity's financial operations.

Team Focus Client Accounts & Financial Operations

Let's find the biggest opportunities for growth.

You don't need more disconnected marketing activity. Let's look at where visibility, messaging, conversion, or lead generation may be holding your business back—and determine what to improve next.

Start the Conversation