Charlotte Digital Growth Partner

A Charlotte Growth Partner That Connects Strategy and Execution.

Synchronicity is a Charlotte-based digital growth partner that helps companies connect strategy, websites, search visibility, marketing, technology, conversion, and measurement around one objective: creating more qualified business opportunities.

Start the Conversation Explore the Growth System

The Synchronicity Approach

Understand the Opportunity Market, audience, data, and growth obstacles

Increase Visibility Search, AI platforms, content, and campaigns

Improve Conversion Messaging, user journeys, websites, and CTAs

Connect to Pipeline Qualified leads, attribution, and sales intelligence

Optimize What Works Measure, learn, test, and improve

The Goal More Qualified Growth Opportunities

25+ Years Digital experience

Charlotte-Based Serving companies nationwide

B2B & Industrial Growth-focused expertise

Results Focused Not empty activity metrics

Our Agency

More than an agency. A partner invested in your growth.

Based in Charlotte, North Carolina, Synchronicity works alongside business leaders, marketing teams, and sales organizations to identify where growth is being lost and determine which improvements deserve attention first.

For more than 25 years, we have helped companies turn disconnected websites, campaigns, content, and technology into coordinated digital systems that support visibility, conversion, and measurable growth.

Our work brings website strategy, SEO, AI visibility, content, paid media, analytics, conversion optimization, and lead intelligence together around a more important question:

Is your digital strategy actually helping the business grow?

We look at the entire path from visibility to opportunity. Are the right prospects finding you? Does your messaging resonate? Are visitors taking action? Which channels generate qualified leads? Where are opportunities getting lost?

Then we work as an extension of your team, bringing strategy, design, technology, and marketing together to improve the parts of the system that matter most.

Looking specifically for a local website partner? Explore our Charlotte website design services. Need an integrated visibility and demand-generation program? Learn about our Charlotte digital marketing services.

See the results of our work

How We Think

A growth partner connects what separate vendors leave disconnected.

We connect the disciplines required to understand the opportunity, reach the right audience, create demand, improve conversion, and measure what is actually producing business results.

01 / INTELLIGENCE

Find the opportunity.

Clarify your market, audience, competitive position, customer journey, and the obstacles preventing growth before choosing tactics.

02 / VISIBILITY

Get discovered.

Strengthen visibility across search engines, AI platforms, local discovery, industry research, and the digital channels your buyers use.

03 / DEMAND

Create interest.

Use buyer-focused content, paid media, targeted campaigns, and market intelligence to create and identify new opportunities.

04 / CONVERSION

Turn attention into action.

Improve messaging, digital experiences, landing pages, forms, RFQ journeys, and calls to action to generate more qualified inquiries.

05 / PIPELINE

See what happens next.

Connect lead sources, qualification, sales feedback, CRM data, and attribution so marketing can be evaluated against pipeline impact.

06 / OPTIMIZATION

Keep improving.

Measure performance, identify friction, test new ideas, and focus resources on the strategies producing the strongest growth signals.

Experience Counts

Experience across business, sales, marketing, and technology helps us see the whole picture.

Agency creatives. In-house marketers. Sales leaders. UX professionals. Designers. Developers. Analysts. Business owners.

We have planned the strategy, built the platforms, launched the campaigns, worked with sales teams, interpreted the data, and solved the problems that appear between departments.

That experience matters because growth problems rarely live neatly inside one department.

You bring the business goals, market knowledge, and vision. As your growth partner, we bring the strategy, creative thinking, technical execution, and accountability needed to turn priorities into progress.

25+ Years helping companies navigate digital change and growth.

1 Connected team spanning strategy, creative, technology, and marketing.

Full Funnel thinking from initial visibility through qualified opportunity.

Real Business outcomes prioritized over impressive-looking vanity metrics.

A Shared Ideology

Local accountability. Honest collaboration. Work tied to a business reason.

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We're invested in growth.

We take the time to understand what success means for your organization and build the strategy around meaningful business outcomes.

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Experience should create clarity.

More than two decades of digital experience has taught us how to separate important opportunities from distractions and shiny objects.

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Partnership beats handoffs.

The strongest work happens when our Charlotte-based team and yours share information, challenge assumptions, and work together toward the same goals.

The People Behind the System

Strategy is only as good as the people responsible for making it happen.

Our Charlotte team brings together growth strategy, digital marketing, creative direction, project leadership, website strategy, and technical development. Different disciplines. One shared objective: helping our clients create measurable forward progress.

Meet the Team

Different disciplines. One growth-focused team.

Strategy, operations, marketing, creative thinking, and technology all affect growth. Our Charlotte-based team brings those disciplines together so ideas do not simply live in a strategy document—they get built, launched, measured, and improved.

Founder, President & Growth Strategy Lead

Randy Smith

Randy brings a rare mix of creative leadership, strategic vision, and sales expertise to his role as Founder, President, and Growth Strategy Lead of Synchronicity. Before starting Sync, he sharpened his leadership skills as a regional manager and sales trainer at Aflac®, where he built high-performing teams and developed winning sales strategies.

With more than 20 years at the helm of Synchronicity, Randy has continually pushed the limits of what a digital agency can be— merging smart strategy with bold, original creative to help clients grow and stand out. He holds multiple CIW certifications in web design, development, and security, complemented by hands-on experience across e-commerce, UX, branding, and graphic design.

Outside the agency, Randy channels that same creative drive as a Billboard-charting musician, performing across the U.S. and Canada with six albums to his name. This blend of artistic vision and business acumen fuels Synchronicity's innovative, results-driven approach—where creativity and performance go hand in hand.

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Growth System Focus Growth Intelligence & Strategy

Director of Operations / PM

Emily DiMaio

Emily brings more than 15 years of hands-on project management experience, with a proven ability to keep complex initiatives on schedule, on budget, and moving forward smoothly.

As Director of Operations at Synchronicity, she oversees timelines, resources, and workflows—ensuring nothing falls through the cracks and every project keeps moving toward its goals.

Emily is known for her sharp organizational skills, proactive problem-solving, and calm leadership under pressure. She keeps the Synchronicity team focused, accountable, and aligned, while making even the most demanding projects feel manageable.

Just as important, Emily's vivacious, approachable personality makes her a client favorite. She brings clarity, energy, and confidence to every engagement—building trust, fostering strong relationships, and making collaboration genuinely enjoyable.

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Growth System Focus Execution, Alignment & Operations

Lead Developer

Jacob Ayers

Jacob Ayers is the Lead Developer at Synchronicity, bringing deep technical expertise and a practical, solutions-first mindset to every project.

He leads development across complex websites and digital platforms, ensuring clean code, strong performance, and scalable architectures.

Jacob is known for his attention to detail, problem-solving skills, and ability to translate technical complexity into reliable, user-friendly solutions—making him a critical part of delivering high-quality results for Synchronicity's clients.

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Growth System Focus Technology, Performance & Digital Platforms

Billing & Accounts Receivable

Carol Smith

Carol manages Accounts Receivable at Synchronicity and has been a valued member of the team since 2010.

She brings accuracy, reliability, and a friendly, professional approach to every client interaction, ensuring invoicing, payments, and account details are handled smoothly and efficiently.

Known for her attention to detail and approachable demeanor, Carol is a trusted point of contact for clients and an essential part of Synchronicity's financial operations.

Team Focus Client Accounts & Financial Operations

Looking for a growth partner in Charlotte?

Let's look at where visibility, messaging, technology, conversion, or lead generation may be holding your business back—then build a practical plan for what to improve next.

Talk With Our Charlotte Growth Team