A Large-Scale Website Redesign with Performance, Clarity & Lead Generation Built In
NextPage needed a modern, scalable website that better reflected the size of their operation, simplified the user experience, improved site speed, and created a stronger foundation for future marketing growth.
A print and marketing partner ready for a stronger digital presence.
NextPage is a full-service print, direct mail, and marketing solutions provider supporting agencies, financial services, healthcare, insurance, nonprofits, and other enterprise organizations. As their capabilities and client base expanded, they needed a website that clearly communicated their services, supported lead generation, and positioned the company for growth beyond the Kansas City market.
The old site no longer matched the scale of the business.
NextPage’s existing website had become difficult to scale, navigate, and manage internally. Content was fragmented across overlapping pages, navigation paths were unclear, and performance suffered due to outdated structure and plugin bloat. The site also lacked the visual storytelling needed to showcase the company’s equipment, capabilities, and completed client work.
We rebuilt the site around clearer pathways, stronger storytelling, and easier management.
Synchronicity restructured the website around clear service and industry pillars, improved the user flow, and created modular templates that allow NextPage to manage updates internally without sacrificing performance. A refined navigation system and visual project gallery were introduced to better showcase their capabilities, while Salesforce and Pardot integrations aligned lead capture with their existing marketing workflows.
Streamlined User Experience
Clear navigation and refined content structure guide users quickly to relevant services, industries, and conversion points.
Portfolio-Driven Storytelling
A curated gallery helps communicate the scale, quality, and real-world impact of NextPage’s print and marketing work.
Performance-Optimized Foundation
Lightweight templates and reduced plugin bloat helped improve speed, stability, usability, and long-term scalability.
A faster, clearer, more scalable website built for future growth.
The redesigned NextPage website launched with significantly improved performance, clearer navigation, and a stronger foundation for lead generation. Pages load faster, user pathways are more intuitive, and services are organized in a way that makes the breadth of NextPage’s capabilities immediately clear. Internally, the modular build allows the NextPage team to manage content updates efficiently without sacrificing performance.
Faster Site Performance
Reduced page load times through streamlined templates and minimal plugin usage.
Clearer Conversion Paths
Improved navigation and content structure guide users toward key actions.
Stronger Service Visibility
Services and industries are easier to understand and navigate at a glance.
Improved Content Control
Modular templates allow internal teams to manage updates efficiently post-launch.
The new site positions NextPage as a strategic marketing partner, not just a print company.
Need a website that better supports sales, SEO, and growth?
Synchronicity helps complex B2B companies turn outdated websites into clearer, faster, more effective growth platforms.
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