A case study: HELM
Meet with an attorney In your pajamas.
Design | Digital Marketing | custom programming | UX Design
The folks behind helm. had an
idea. The southeast-based lawyers at Johannesmeyer & Sawyer
wanted to take the legal process into the virtual world…only
problem was, that wasn’t really
a thing. They came to Sync
with a vision and tasked us with creating a fully-functional website
for their online law firm. We built them one…from scratch.
www.meethelm.com was launched
in late 2017.
Challenges & Objectives
A lot of clients start out with a
website they want to improve.
helm. was starting precisely
from square one. They knew what they wanted – a clean, easy-to-use
website and killer branding execution – but they really didn’t
have a template for getting there. We listened, provided guidance,
and determined exactly what their site needed, from holistic
scheduling software to CRM-integrated data capture. In the end, we
implemented several third-party software tools along with a bunch of
custom functionalities to make their site as comprehensive as it is
Before they found us, helm.
worked with an awesome branding strategist who gave them some
guidance around colors, logo, and even font. We worked those ideas
into their site’s overall aesthetic, adding to it a few of our own
branding suggestions. It was really important to
their site to be clean, modern, and provide an amazing user
experience (UX). Pages should be light on content, heavy on
intention, and mobile-responsive.
helm. also wanted to
incorporate a touch of whimsey in their messaging – because what
law firm doesn’t? – which is where all the nautical puns came in.
We shore dove in head-first (sorry.)
Because helm.’s online legal services are so straightforward, we thought their marketing should be, too. The messaging we create for them is streamlined and concise - their services are very specific so they require a specific voice to articulate. Today helm.’s digital marketing efforts are focused on young professionals, tech-savvy individuals, small business owners, and a few other groups who are likely to appreciate the ease-of-use of an online law firm.
Very few law firms conduct business through an online portal. Executing meethelm.com was an exercise in the unknown… good news is, building something from scratch gives us room to be creative (and reduces the time we spend updating outmoded design.) The end-goal for helm. was a site that was scalable, different, and useful for attracting talent down the road. And on top of all that, a marketing strategy to keep the engine running.
helm. couldn’t be more excited about
their new site. Confident that they’ve laid the foundation for a
groundbreaking online presence, they’re actively involved in
helping us plan out future strategies and campaigns. Things are
running so smoothly, helm. got a brand new client the first week
their site went live! That’s “before the ink was even dry,” in
digital-speak. Breaking new ground in this project was a fantastic
opportunity for both
helm. and for us here at Sync.