AccruePartners.
Background
Over the last 20 years, AccruePartners has grown into the Charlotte region’s largest independent staffing agency. Boasting 6 successful lines of business – the Accrue team is filled with subject matter experts in Accounting & Finance, Information Technology, Marketing, Human Resources, Financial Services, and Corporate Support.
The company is committed to unparalleled quality of service and recruiting expertise, and believes that the company's roots and culture set them apart from other talent solutions providers
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The Challenge
Discovery
AccruePartners came to Synchronicity for website support, but it quickly became clear their broader marketing strategy needed attention. Our team delivered a tailored solution to revamp their content, marketing automation, and paid search performance for stronger, more measurable results.
These challenges included:
- Underperforming Campaigns – Existing SEO, paid search, and content marketing efforts weren’t delivering meaningful ROI.
- Strategic Overhaul – We developed a custom strategy to improve relevance, streamline automation, and boost campaign effectiveness.
- Improved Results – With targeted content and optimized processes, AccruePartners saw stronger engagement and better marketing performance.
Apply a custom, holisitic strategy.
Accrue’s digital marketing plan focused on reaching its target audience online and creating content that provided actionable information with a humanized tone and voice for both hiring managers and job candidates. Their strategy also included elevating the graphic design of all their content to reflect a clean, modern aesthetic.
Quarterly SEO
Audits
We conducted in-depth SEO audits every quarter to boost organic visibility.
High-Impact
Ads
Utilizing the Google ad network, we launched targeted PPC and display campaigns.
Consistent Content Marketing
We developed and distributed high-quality monthly content to keep clients engaged and coming back.
Bringing The Vision To Life
The Result
Synchronicity implemented a data-driven marketing strategy for AccruePartners, combining quarterly SEO audits, targeted PPC campaigns, and consistent content creation. The result: major gains in traffic, user engagement, and lead conversions in just six months.
- +98% Overall Traffic – Nearly doubled website traffic through strategic SEO and paid advertising.
- +238% Whitepaper Conversions – Boosted content engagement with a 238% increase in downloads.
- +395 Contact Form Submissions – Drove lead generation with nearly 400 new inquiries through the website.
We Design Experiences That Keep Visitors Coming Back
User Experience Design (UX Design)
UX design for websites is crucial because it enhances user satisfaction by improving the usability, accessibility, and efficiency of the site. Good UX design ensures that visitors can easily navigate and find information, leading to increased engagement and conversion rates. It also helps build trust and credibility, making users more likely to return. Ultimately, a well-designed user experience can differentiate a website from competitors, providing a competitive edge in the market.
First Impressions Matter—Let’s Make Yours Unforgettable
Website Design
Professional design for websites is crucial as it establishes credibility and trust with visitors, making them more likely to engage with the content or services offered. A well-designed site enhances user experience by ensuring easy navigation and quick access to information, which can lead to higher conversion rates. It also helps in differentiating a brand from competitors, providing a unique and memorable user experience. Lastly, a professional design ensures that the website is optimized for various devices and browsers, broadening its accessibility and reach.
