Meet AccruePartners.
Over the last 20 years, AccruePartners has grown into the Charlotte region’s largest independent staffing agency. Boasting 6 successful lines of business – the Accrue team is filled with subject matter experts in Accounting & Finance, Information Technology, Marketing, Human Resources, Financial Services, and Corporate Support.
The company is committed to unparalleled quality of service and recruiting expertise, and believes that the company's roots and culture set them apart from other talent solutions providers.
01. Discovery
The Problem:
Marketing efforts fell flat.
AccruePartners first approached Synchronicity for help with managing and improving their website. The conversation soon turned to their newly implemented marketing automation tool, and the lack of results they were seeing from their SEO, paid search and content marketing efforts. After extensive discovery, our digital marketing team delivered Accrue’s custom strategy to overhaul their approach to creating relevant content, streamlining their marketing automation processes, and improving the ROI of their paid search efforts.
02. Strategy
The Solution:
Apply a custom, holisitic strategy.
Accrue’s digital marketing plan focused on reaching its target audience online and creating content that provided actionable information with a humanized tone and voice for both hiring managers and job candidates. Their strategy also included elevating the graphic design of all their content to reflect a clean, modern aesthetic.
03. Execution
Monitor, learn, adjust.
By conducting quarterly SEO audits and utilizing the Google ad network for PPC and display ads they were able to maximize their reach and engage with their target audience(s). Through strategic planning, the team also created, published, and distributed high-quality content every month to keep their current clients and candidates engaged.
4. Results
In just 6 months...
+98%
Increased overall traffic by 98%
+95%
Increased new users by 95%
+238%
Increased whitepaper download conversions by 238%
+25%
Increased organic traffic by 25%
+395
Contact form submissions
Your On-Demand Marketing Team
Scalable marketing, web design, and creative services to support your changing needs.
- One-Time Projects
- Monthly Marketing
- Custom Plans & Projects
Website Design
Choose from expertly crafted designs and layouts for your business or e-commerce website.
Marketing Management
Worry-free execution and management of strategic ad campaigns, social media, and email marketing.
Content Creation
Create original content, including blog articles, infographics, whitepapers, case studies, and more.
Graphic Design
Quality designs and graphics to promote your company with content, social media, tradeshow displays, and more.
Marketing Consulting
Identify areas for improvement and explore new marketing opportunities for better results.
Website Support
Hosting and support to keep your site running at peak performance and in good standing with search engines.
Starter
Marketing Subscription
$2,500 /month
- Basic marketing to support your business
- Ideal for small businesses
- 1 Blog Per Month
- Google PPC Campaign Management
- SEO Site Health Audit
- Graphic Design Templates For Ads or Social Graphics - 3 Designs/month
- Premium Content Piece Choice of Infographic, eBook or Interactive
- Paid Advertising Management* Campaigns on Meta, LinkedIn, or Geofencing
- Organic Social Media Calendar Creation and Profile Management for up to 2 Profiles
- Monthly Metrics Report
Mid-Scale
Marketing Subscription
$5,000 /month
- Elevated marketing to grow your business
- Ideal for small to mid-size businesses
- 1 Blog Per Month
- Google PPC Campaign Management
- SEO Site Health Audit
- Graphic Design Templates For Ads or Social Graphics - 3 Designs/month
- Premium Content Piece Choice of Infographic, eBook or Interactive
- Paid Advertising Management* Campaigns on Meta, LinkedIn, or Geofencing
- Organic Social Media Calendar Creation and Profile Management for up to 2 Profiles
- Monthly Metrics Report
Enterprise
Marketing Subscription
$7,500 /month
- Comprehensive marketing for a competitive advantage
- Ideal for mid-size to large businesses
- 1 Blog Per Month
- Google PPC Campaign Management
- SEO Site Health Audit
- Graphic Design Templates For Ads or Social Graphics - 3 Designs/month
- 1 Premium Content Piece Choice of Infographic, eBook or Interactive
- Paid Advertising Management* Campaigns on Meta, LinkedIn, or Geofencing
- Organic Social Media Calendar Creation and Profile Management for up to 2 Profiles
- Monthly Metrics Report
Custom Website Design
Starting at $10,000
/per project
Custom web design creates unique, tailored websites to match specific business needs. It focuses on personalized aesthetics, functionality, and user experience, ensuring a distinctive online presence.
Included with this service:
- Custom site planning and design
- Custom functionality
- Custom E-commerce options
Custom Marketing Plans
Starting at $8,000
/per month
Custom digital marketing tailors strategies to meet your business's needs, enhancing brand visibility, engagement, and conversions. It leverages unique content, targeted campaigns, and data-driven insights for optimal results.
Included with this service:
- Customer persona development
- Comprehensive marketing strategy
- Monthly metrics report
Custom Web Development
Price based on Scope of Work
Web development involves creating, building, coding, and maintaining websites and web applications for browsers. It includes web design, programming, and database management.
Included with this service:
- Expert coding and programming
- Custom functionality
- API integration and more