Attract Attention
Create visual assets that help campaigns, advertising, social content, and event experiences stand out in crowded environments.
Graphic Design + Creative Support
Creative Design Built to Support Marketing, Sales, and Growth.
Great design should do more than look polished. It should make information easier to understand, make campaigns more effective, and help your company communicate value more clearly.
Marketing Attract Attention
Create campaign and promotional assets that help messages stand out.
Communication Explain Clearly
Make products, services, ideas, and information easier to understand.
Sales Support Conversations
Give sales teams stronger visual tools for communicating value.
Brand Build Consistency
Create a more cohesive visual experience across customer touchpoints.
Design With a Purpose
The creative should support the communication.
Strategic Creative Support
Good graphic design makes important ideas easier to see, understand, and remember.
A trade show graphic and a sales presentation do not have the same job. A LinkedIn ad should not communicate the same way as a technical infographic. A branding guide solves a different problem than a product brochure.
The visual approach should be based on the audience, message, context, and action the communication needs to support.
We start with what needs to be communicated and how the design will be used—then create the visual solution around that purpose.
The Role of Creative Design
Design can support different parts of the customer and sales journey.
The creative approach changes depending on whether the objective is to attract attention, explain information, build credibility, or support a sales conversation.
Explain Information
Turn complex ideas, processes, services, data, and technical information into visual communication that is easier to understand.
Build Credibility
Create polished, consistent materials that reinforce professionalism, expertise, and confidence in the company behind the message.
Support Sales
Give sales teams stronger visual tools for presentations, follow-up, customer education, product discussions, and qualified opportunities.
Graphic Design Services
Creative support for the places your company needs to communicate.
We provide graphic design across marketing, advertising, sales, branding, social media, presentations, events, and customer-facing communication.
Content + Collateral
Brochures, guides, ebooks, whitepapers, infographics, one-sheets, product materials, and other visual assets that help explain and communicate important information.
Advertising Design
Creative assets for Google Display, LinkedIn, Meta, Instagram, retargeting, geotargeting, digital campaigns, and other paid media initiatives.
Social Media Graphics
Custom social graphics designed to improve visual consistency, support campaigns, communicate ideas, and create stronger audience engagement.
Presentations
Sales decks, company presentations, educational presentations, proposals, and other visual communication designed to make key information easier to follow.
Events + Tradeshows
Booth graphics, banners, signage, handouts, supporting digital assets, and event materials designed around a consistent visual experience.
Brand Guides
Visual brand standards that define logo usage, color, typography, imagery, graphic treatments, and other guidelines for a more consistent brand experience.
The Synchronicity Growth System™
Creative design supports the work happening across the growth system.
Graphic design is not a separate Growth System layer—and it should not be forced into one.
Instead, creative design supports the campaigns, content, customer journeys, sales communication, and digital experiences used throughout the system.
The growth priority determines the communication need. The communication need helps define the creative.
Visibility + Content Infographics, reports, guides, social graphics, and content assets that make ideas easier to understand and share.
Demand Generation Advertising creative, campaign graphics, landing page assets, and promotional materials that support targeted campaigns.
Conversion Visual hierarchy, graphics, diagrams, and supporting assets that improve communication within digital customer journeys.
Sales Communication Presentations, case studies, collateral, product materials, and visual resources used during qualified sales opportunities.
Brand Consistency Design systems and brand guidelines that create greater visual consistency across growth activities and customer touchpoints.
Creative + Sales
Sales teams need strong visual communication, too.
Design is often treated as a marketing resource, but many of the most important customer conversations happen after a qualified prospect has already raised their hand.
A sales presentation may need to clarify value. A one-sheet may help explain a technical product. A case study may reduce risk. A visual comparison may help multiple decision-makers understand the differences between possible options.
Well-designed sales materials can make important information clearer and give your team stronger tools for moving conversations forward.
Design for Sales Communication
01
Sales Presentations Communicate value, capabilities, approach, and recommendations in a more compelling visual format.
02
Product + Service Collateral Give prospects concise resources for understanding products, services, applications, and benefits.
03
Case Studies Turn results and customer stories into visual proof that can support qualified opportunities.
04
Visual Explanations Use diagrams, process graphics, comparisons, and information design to make complex ideas easier to understand.
05
Follow-Up Resources Create useful materials sales teams can share after meetings based on the prospect's questions and priorities.
Our Creative Process
Start with the message. Then design the experience.
Strong design begins with understanding what needs to be communicated, who needs to understand it, and how the creative asset will be used.
Define the communication objective
Clarify what the creative needs to accomplish, whether that means attracting attention, explaining information, supporting a campaign, strengthening sales communication, or creating greater brand consistency.
Understand the audience and context
Identify who will see the design, where they will encounter it, what information matters most, and how much attention or time the audience is likely to give the message.
Organize the message
Establish the visual hierarchy, key information, supporting details, calls to action, and content structure before decoration gets in the way of communication.
Design the creative
Develop a polished visual solution aligned with the brand, communication objective, audience, format, and intended use.
Prepare the final assets
Deliver the appropriate digital, presentation, print, advertising, or production-ready assets based on the requirements of the project.
Graphic Design FAQs
Frequently asked questions about our graphic design services
Our creative work can support individual projects, campaigns, sales communication, and broader ongoing growth initiatives.
What types of graphic design projects do you handle?
Synchronicity creates marketing collateral, advertising creative, social media graphics, presentations, sales materials, infographics, trade show graphics, event materials, brand guides, whitepapers, ebooks, case studies, digital assets, and other customer-facing visual communication.
Can you design sales presentations and sales collateral?
Yes. We can create sales presentations, one-sheets, product collateral, case studies, technical resources, visual comparisons, and other materials designed to help sales teams explain value and support qualified customer conversations.
Do you create advertising and social media graphics?
Yes. We create paid advertising and social media creative for platforms and campaigns including Google Display, LinkedIn, Meta, Instagram, retargeting, geotargeting, and other digital marketing initiatives.
Can you work within our existing brand?
Yes. We can work within established brand standards, visual systems, fonts, colors, and existing creative direction. We can also help develop or document visual brand guidelines when greater consistency is needed.
Do we receive the final design files?
Paid-for project work belongs to the client. Final file delivery can include the formats appropriate to the project and agreed production requirements.
Can graphic design be part of an ongoing marketing engagement?
Yes. Creative support can be incorporated into ongoing marketing and Growth System engagements when campaigns, content, sales communication, advertising, presentations, or other priorities require ongoing design support.
Do you design for print and digital use?
Yes. We create assets for websites, social media, digital advertising, presentations, email, print collateral, events, trade shows, and other digital or physical communication needs.
Graphic Design + Creative Support
What does your company need to communicate more clearly?
Tell us about the campaign, sales conversation, presentation, event, or communication challenge. We'll help determine the creative approach and design assets needed to support it.
Let's talk graphic design.