Email marketing is undeniably one of the best ways to promote brand visibility, increase website traffic, and drive sales. With an outstanding Return On Investment of $38 for every $1 spent, it is no surprise that in 2021, 64% of small businesses used email marketing to reach customers. An effective email strategy requires expertise, dedication, and a lot of hard work. As a busy entrepreneur or small business owner, you may not find the time or have the skills and resources to execute a successful email campaign. This is why partnering with an experienced digital marketing agency is your best option. This blog discusses ways digital marketing agencies help businesses succeed with email marketing.

Why you should outsource your email marketing

Digital marketing experts that specialize in email marketing leverage cutting-edge technologies and vast experiences to develop unique email marketing solutions for clients. They manage the entire email marketing strategy, from designing, building, and launching to reporting the success of each campaign. They use their experience and industry knowledge to determine the best tools and resources to take your email marketing campaigns to the next level.

6 ways a digital marketing agency help you succeed with email marketing

The following are some of the ways a digital marketing agency can help optimize your email campaigns:


1. Help with market research

Email marketing starts with a comprehensive analysis of your market and target audience. You may not have the time or resources to conduct effective market research that informs your strategy. Whether you are a start-up or a seasoned business, a marketing agency will research your customer base, determine the platforms they use and figure out their specific needs. This will provide valuable insights you need to create a solid strategy for reaching your target audience and converting them into subscribers and, eventually, sales.

2. Email design

Experts recommend you create a professional and user-friendly email design to increase conversion rates, improve branding and build trust. Your design should also align well with your brand and messaging. Working with a seasoned agency is a great way to create a mobile responsive email design that creates interest from your prospects. An experienced agency can help create a custom design or leverage a template that works best for your venture.


3. Content creation

Content is king when it comes to digital marketing. However, you may not have time to create valuable content for your email newsletters. A professional agency can help generate appropriate content for your niche and optimize it for SEO. Having worked for similar businesses as yours, these professionals understand the tastes and preferences of your target subscribers. They will factor in this insight when creating high-performing content for your campaigns. The agency can also curate content from your blogs to create highly engaging newsletters.


4. Sending welcome and follow-up emails

Getting sales out of your email list requires building trust and working on long-lasting relationships. You begin this process by sending welcome emails to introduce your brand to prospects and outline what happens next. A well-crafted email translates to higher open rates and lower unsubscribe rates. Apart from helping you create highly engaging welcome emails, an email marketing expert can create a sequence of follow-up emails that are sent directly to your new subscriber's inboxes at pre-determined intervals. Follow-up emails foster long-lasting relationships and convert many of your initial subscribers.


5. Analytics and split testing

Successful email marketing campaigns require constant testing for their effectiveness. You need to perform robust analytics every so often to determine what you are doing wrong and areas you need to improve. For example, if you see a low open rate, you may need to use more eye-catching subject lines. Similarly, if you realize high open rates but low click-through rates, you may need to use more persuasive emails or leverage more prominent and better-designed CTA buttons. A seasoned email marketing professional can help handle all these things so you focus on improving your bottom line. They leverage top-notch tools to track open rates, clicks, send successes, and conversion rates.


6. Access to the right tools

Getting the most out of your email marketing campaigns requires you to deploy the right tools, which you may not have. Generally, tools used to build emails, monitor clicks, schedule calendar integration, and A/B testing require expert-level knowledge. Reputable email marketing agencies can help you identify and utilize the right tools based on your specific marketing strategy and budget. They will also help manage and operate these tools to ensure optimal return on investment.


Improve your email marketing results today

A well-executed email marketing campaign can drive online results for your brand. Properly investing in a digital marketing agency can help you get the most out of your email campaigns and improve your ROI. Strategic email marketing provides you with creative messages to promote engagement and create conversions. If you need help getting started with your email campaigns, contact us today.

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