In January of 2022, there were 4.62 billion social media users—more than half the earth's population. Social media transcends generations. From baby boomers to Generation Z, people of all ages are on social media.
But the way you reach these audiences will demand different tactics. There's no one technique that will fit all age groups. Below is a closer look at social media behaviors, generation to generation.
Take a Strategic Approach to Social Media Marketing for Each Age Group
The melting pot that is social media may encompass all ages, but the way we reach each of these different generations is different. By understanding the social media habits of your target group, you'll be able to develop a social media strategy that speaks to each group.