Social media is the fastest-growing trend in the history of the world. To keep up with the accelerating pace of the ever-changing market, having an active social media presence is vital. Social media helps you reach out to your clients, signify your area of expertise, and enables you to stand as an industry authority.
Social media has become one of the most effective marketing methods in all industries, and manufacturing companies are no exception. The reach it offers is an essential part of any good marketing campaign.
Why Manufacturers Should Use Social Media Marketing
Enhance Reach of Your Marketing Efforts
Manufacturing companies can use social media for B2C and B2B prospects in numerous ways through platforms such as LinkedIn, Facebook, YouTube, Instagram, and Twitter. Promoting products and services through social media elevates your marketing efforts and creates brand awareness in the most cost-efficient and effective way.
Improve Customer Engagement
Having an active social media presence brings more customer engagement and provides an opportunity to gain more customer insight, also helping in constructive product development. Social media allows manufacturing companies to converse with their customers and prospects directly and build more trust.
Generate More Leads
Generating leads from clients and sharing beneficial and informative information in real-time has never been easier. 75% of B2B marketers use social media as an integral part of their marketing strategy. If you wish to reach more customers and create an online buzz, social media as a medium of marketing will undoubtedly be useful.
The Extent of Growth and Possibilities
The Internet has gradually made distances shorter and the world smaller. At the beginning of 2021, around 4.66 billion people in the world have access to the internet. Today, 97% of consumers go online to find and research products and services and familiarize themselves with new products and brands.
Brand awareness has a crucial role in driving sales. One way you can enhance brand awareness for your manufacturing brand is by frequently posting updates on social media. Your social posts can include industry highlights, links to your latest blog post, or a free guide to using your products.
Connecting with your audience through your employees is another great way to be transparent about your company and develop an authentic online identity. 96% of B2B marketers use Linkedin for content distribution, making it a promising B2B platform in a globalized world.
A calculated social media marketing campaign for your manufacturing business will raise brand awareness and help you reach your target audience most potently.
Prevalent Opportunities
Social media sites allow you to understand or even influence consumer behavior. Manufacturing companies can take advantage of further understanding their customers and make decisions concerning development accordingly.
Manufacturing a great product alone is not enough to make it successful. It is essential to get product exposure for it to do well. Social psychologist Robert Zajonc’s Mere Exposure Effect implies that when people are repeatedly exposed to something, they will develop a preference for it over time. 92% of digital marketers agree that promoting and marketing through social networks enables brands, products, and services to get more exposure.
Platforms such as YouTube and LinkedIn have proved to be the most effective social media for manufacturers. A product video on YouTube can be far more engaging and informative than multiple pages of text. Estimates suggest that four times as many consumers would watch a video about a product than reading about it.
Social media tools like LinkedIn connect you to all sorts of professionals, purchasers, engineers, and executive-level decision-makers in a professional context.
Social Media and Business Prospects
With the introduction of ever-changing marketing trends for better business growth, the opportunities for manufacturers are endless. New technological advances will come up with more marketing strategies as well as take over the conventional ones.
It is almost certain that we will be witnessing the evolution of social media for decades to come. Brands will continue to invest and involve themselves in social media content. As a matter of fact, 75% of marketing leaders see a direct return on investment from social media.
One thing that won't change is that social media will still be the cheapest, fastest, and most scalable marketing channel available to manufacturing companies. The future of social media marketing is rather exciting. If your business has a social media strategy, you are already ahead of the curve.
We offer a full range of social media marketing services for B2B companies - we work with companies from manufacturing to distribution to logistics and telecommunications. To learn more about our social media marketing services, contact us today.