3/24/21, 10:37 AM

User personas are the building blocks of any digital marketing strategy. They help you understand your users clearly and enable you to personalize your offerings better.

This detailed insight allows you to craft content that each segment of your users can relate to. Additionally, you can modify your website to reflect the same and even offer personalized product recommendations to them. It can even inform your social media content strategy and determine the types of content you'll create for each user persona.

And this personalization is the need of the hour.

It helps improve your revenues as 91% of consumers prefer buying from companies that personalize their offerings.

Here’s how you can create user personas and take advantage of them:


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If you’ve followed these steps carefully, you’ll have defined various user personas for your brand. You can now leverage them to customize your campaign’s messaging and boost your revenue and ROI. Click here to learn more about how to create user personas.

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