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Our digital marketing blog.

We like to write industry-related posts.

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How to Reshape Your Events Strategy with Digital Marketing

One of the most negative impacts of the Coronavirus pandemic has been the massive cancellation and postponement of events. These include trade shows, conferences, symposiums, festivals,

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INSIDER: A Marketer's Guide to Different Customer Relationship Management (CRM)Platforms

Most Popular CRMs in the Marketplace There is no doubt that the Customer Relationship Management industry has exploded in recent years. In fact, the global research and advisory firm,

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INSIDER: A Marketer's Guide to Different Marketing Automation Platforms (MAPs)

In the competitive world of business tools, marketing automation platforms have leapt to the front of the pack: 51% of companies are currently using them. Marketing based on “gut

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Choosing the Right CMS and eCommerce Platform

Content management system (CMS) platforms serve a critical role in digital marketing and eCommerce. They provide a powerful tool for publishing and managing content that you can use to

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How Your CRM Can Lead To High Growth In 2020

Whether you are a small or large enterprise, you are probably always wondering how you can grow your business and keep it viable. You know that you have to invest a lot of time and

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Why We Became A Virtual Agency - Think Sync!™

As we enter into a new year and a new decade for that matter, Synchronicity thought it would be a good time to take stock of who we are as a company and where we want to be.

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Understanding the Importance of Enhancing SEO Through Semantic HTML

Everyone knows the importance of enhancing search engine optimization (SEO) through keywords, but relatively few people are aware of the SEO benefits of using semantic HTML. In fact,

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The Ultimate Guide to Remarketing & Retargeting Ads

If you are running an online business or using your web presence as the primary way to attract new customers, everything is about conversions.

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What’s an SEO Audit, and Why Do I Need One?

The all-consuming SEO Audit: what the heck is it, and why should your business care?

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"Should My Business Have More than One CRM?"

Integrating Customer Relationship Management software into your business can be a game-changer. A great CRM is like a state-of-the-art espresso maker. You never really knew you needed it before but now? You can’t imagine life without it.

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CTA Mapping: What it Means and Why it Matters

CTA Mapping is shorthand for “call-to-action mapping.” It’s a crucial component of any online lead generation strategy but it’s often overlooked.

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Landing Pages 101 for Manufacturers

You see, great landing pages convert visitors into clients. They inform, they intrigue, and they incentivize. That’s their job and when done well, landing pages are one of the hardest-working tools in your inbound arsenal.

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