Alpha High Theft Solutions
Background
For half a century, Alpha has provided retailers with the most innovative and technologically advanced products engineered to protect high-theft merchandise. Our solutions deliver uncompromising security, ease-of-use for store associates, and aesthetics that complement the merchandise it protects.
The Challenge
Discovery
Alpha High Theft’s outdated website was driving users away and limiting new business opportunities. A complete redesign and SEO overhaul were essential to reverse the trend and boost conversions.
These challenges included:
- Outdated Website – A rising bounce rate and declining new business inquiries signaled the need for a total site redesign.
- Conversion-Focused Design – The new site required easy product browsing and a seamless user experience to drive leads and sales.
- Strategic SEO – A refreshed SEO strategy was crucial to increase organic traffic and strengthen online visibility.
Our first step was establishing updated user personas for the site. As a product driven company, we placed a large emphasis on UX and how it needed to place a renewed focus on the wide variety of solutions Alpha High Theft offers and present those solutions in a more visual way to drive overall customer conversion. The branding was kept in place, and we worked with their existing color palette to give the site a more polished, modern feel in keeping with the technology Alpha High Theft’s products are known for.
We also focused on creating additional space and new opportunities to incorporate their impactful product imagery. Lastly, we crafted a custom product selector that allows a user to enter dimensions of a solution they are looking for and have it tell the customer what product(s) will match their particular need.
1. Conduct a Website Redesign.
We redesigned the website providing a better experience and showcase new products.
2. Code and Develop Product Calculators.
We coded custom sizing tools to help their B2B customers find the right theft protection products.
3. Apply SEO initial keyword strategy.
We created a SEO strategy for their internal marketing team to manage and support in-house.
Bringing The Vision To Life
The Results
Alpha High Theft’s website redesign prioritized clear messaging and a smoother path for customer engagement. The goal was to showcase their expertise while making it easier for users to explore products and take action.
- Persona-Driven Messaging – A new site narrative was built around updated customer personas, highlighting Alpha High Theft’s expertise and industry longevity.
- Clear Product Communication – Enhanced feature and benefit descriptions made product information easier to understand.
- Streamlined Conversion Path – Focused calls-to-action enabled users to request product samples with minimal effort.
We Design Experiences That Keep Visitors Coming Back
User Experience Design (UX Design)
UX design for websites is crucial because it enhances user satisfaction by improving the usability, accessibility, and efficiency of the site. Good UX design ensures that visitors can easily navigate and find information, leading to increased engagement and conversion rates. It also helps build trust and credibility, making users more likely to return. Ultimately, a well-designed user experience can differentiate a website from competitors, providing a competitive edge in the market.
First Impressions Matter—Let’s Make Yours Unforgettable
Website Design
Professional design for websites is crucial as it establishes credibility and trust with visitors, making them more likely to engage with the content or services offered. A well-designed site enhances user experience by ensuring easy navigation and quick access to information, which can lead to higher conversion rates. It also helps in differentiating a brand from competitors, providing a unique and memorable user experience. Lastly, a professional design ensures that the website is optimized for various devices and browsers, broadening its accessibility and reach.
