Meet Bonitz, Inc.
Background
The great folks at Bonitz wanted to tell a story. Their story. And their website wasn’t doing it. They came to Sync looking to refresh their brand aesthetic and share their company culture more compellingly with their customers. And we delivered.
The Challenge
Discovery
Bonitz needed a website that respected its 50-year legacy while meeting modern digital standards. The result was a refreshed, user-friendly platform that balanced tradition with clarity and relevance.
These challenges included:
- Legacy-Driven Design – The redesign honored Bonitz’s trusted identity and visual heritage to maintain familiarity for long-time clients.
- Targeted Brand Voice – Refined messaging and user experience created a more focused and engaging brand presence.
- Modernized Experience – The new site enhanced clarity and usability while preserving Bonitiz’s established reputation.
We tackled brand messaging and tone in one fell swoop: through collaboration with Sync’s team, Bonitz’s new company narrative places its company culture front and center. Bonitz’s clientele are now immediately armed with information about their lively history and values. The new homepage and work section are easy to scan and accurately communicates services offered. Visitors are quickly positioned to sample the full spectrum of Bonitz’s service offerings and may inquire with one click; a feat previously out of reach.
1. Create on-target messaging and content.
We developed clear, strategic messaging and content that aligned with the brand's goals and audience.
2. Re-design for mass appeal.
We redesigned the website to successfully improve its appeal and usability for a broader audience.
3. Integrate the new while respecting the old.
We seamlessly integrated modern design elements while preserving the heritage of the brand.
Bringing The Vision To Life
The Result
Bonitz’s website relaunch gave the brand a fresh, modern look while reinforcing its growth ambitions. The redesign was met with positive feedback and aligned with their goal of market leadership.
- Refreshed Brand Identity – The updated website delivered a modern look that resonated with both customers and employees.
- Strategic Design – The new site supported Bonitz’s mission to become a leading specialty trade commercial contractor in the Southeast.
- Positive Reception – The relaunch strengthened brand perception and energized both internal teams and external audiences.
We Design Experiences That Keep Visitors Coming Back
User Experience Design (UX Design)
UX design for websites is crucial because it enhances user satisfaction by improving the usability, accessibility, and efficiency of the site. Good UX design ensures that visitors can easily navigate and find information, leading to increased engagement and conversion rates. It also helps build trust and credibility, making users more likely to return. Ultimately, a well-designed user experience can differentiate a website from competitors, providing a competitive edge in the market.
First Impressions Matter—Let’s Make Yours Unforgettable
Website Design
Professional design for websites is crucial as it establishes credibility and trust with visitors, making them more likely to engage with the content or services offered. A well-designed site enhances user experience by ensuring easy navigation and quick access to information, which can lead to higher conversion rates. It also helps in differentiating a brand from competitors, providing a unique and memorable user experience. Lastly, a professional design ensures that the website is optimized for various devices and browsers, broadening its accessibility and reach.
