Overview
Project Introduction
The great folks at Bonitz wanted to tell a story. Their story. And their website wasn’t doing it. They came to Sync looking to refresh their brand aesthetic and share their company culture more compellingly with their customers. And we delivered.
Objective
- Create a better brand experience.
- Design a fresh, modern website.
- Update the brand voice through content.
Issues
The Challenges
Redesigning the Bonitiz.us website required a thoughtful balance between honoring its 50-year legacy and evolving to meet modern digital expectations. By maintaining the brand’s trusted identity and visual heritage, we ensured long-time clients still felt at home, while refining the messaging and user experience to create a more targeted brand voice. This approach preserved Bonitiz’s reputation while enhancing clarity, engagement, and relevance for today’s audience—delivering a refreshed, yet familiar, online presence.
The Plan
Our Solution
We tackled brand messaging and tone in one fell swoop: through collaboration with Sync’s team, Bonitz’s new company narrative places its company culture front and center. Bonitz’s clientele are now immediately armed with information about their lively history and values. The new homepage and work section are easy to scan and accurately communicates services offered. Visitors are quickly positioned to sample the full spectrum of Bonitz’s service offerings and may inquire with one click; a feat previously out of reach.
1. Create on-target messaging and content.
We developed clear, strategic messaging and content that aligned with the brand's goals and audience.
2. Re-design the website for mass appeal.
We redesigned the Bonitz website to successfully improve its appeal and usability for a broader audience.
3. Integrate the new while respecting the old.
We seamlessly integrated modern design elements while preserving the heritage and identity of the brand.
Objectives Reached
The Results
A Fresh New Look and Feel
Upon launch, Bonitz proudly reintroduced its online brand, earning praise from both customers and employees for the refreshed design. The new look and strategic direction supported its goal of becoming one of the Southeastern USA’s leading specialty trade commercial contractors.
