Overview
Project Introduction
Girls on The Run International, a renowned non-profit organization dedicated to empowering young girls through physical activity and personal development, partnered with Synchronicity to elevate their digital presence. Facing challenges in engaging a broader online audience and driving interaction on their website, Girls on The Run sought a comprehensive strategy that would improve site traffic and boost user engagement.
Objectives
- Increase Website Traffic: Drive higher page views by optimizing content for search engines.
- Enhance User Engagement: Boost on-site interactions, including clicks, downloads, and event registrations.
- Improve Conversion Metrics: Increase the frequency and volume of digital events (e.g., form submissions, video plays) to support fundraising and community-building efforts.
Issues
The Challenges
Girls on The Run International faced several digital hurdles:
- Limited Organic Visibility: Despite a strong brand reputation, the website was not ranking effectively for key search terms.
- Inefficient PPC Campaigns: Previous pay-per-click efforts were not delivering the desired engagement, resulting in underperforming campaigns.
- Low User Engagement: The site’s user interaction metrics, such as events per session, were below industry benchmarks, signaling missed opportunities for connection and conversion.
The Plan
Our Solution
Synchronicity implemented a comprehensive digital marketing strategy for Girls on The Run, starting with a thorough SEO audit and optimization that enhanced technical performance, mobile responsiveness, and on-page elements while revamping content and building quality backlinks to boost domain authority. They also executed targeted PPC campaigns by segmenting audiences such as parents, educators, and community leaders, testing varied ad copy and creative assets, and optimizing bids to maximize ROI. Complementing these efforts, an in-depth keyword strategy was developed, focusing on high-impact terms related to youth empowerment and physical activity, which were seamlessly integrated into web content, meta tags, and PPC initiatives, with continuous refinements ensuring alignment with evolving search trends and audience behaviors.
Comprehensive
SEO Audit
After analyzing the website we optimized various on page items as well as removed toxic links.
Targeted PPC
Campaigns
We created targeted PPC campaigns by segmenting audiences such as parents, educators, and community leaders.
Data-Driven Keyword Strategy
A new keyword strategy was developed, focusing on high-impact terms related to youth empowerment and physical activity.
Three Months Work
The Results
Synchronicity’s tailored digital strategy delivered impressive results for Girls on The Run International, underscoring the power of targeted SEO, PPC, and keyword tactics in boosting online engagement. The significant increases in page views and user interactions over just three months not only enhanced the organization’s digital footprint but also empowered them to further their mission of inspiring and empowering young girls.
For more information on how Synchronicity can help transform your digital presence, contact us at (704) 545-2868 or visit our website.
+28.1%
Increased website views by +28.1% in three months.
+53.5%
Increased the number of Events per Session by +53.5%.
+51.2%
Increased Total Events on the website by +51.2%