Girls on The Run International
Background
Girls on The Run International, a renowned non-profit organization dedicated to empowering young girls through physical activity and personal development, partnered with Synchronicity to elevate their digital presence. Facing challenges in engaging a broader online audience and driving interaction on their website, Girls on The Run sought a comprehensive strategy that would improve site traffic and boost user engagement.
The Challenge
Discovery
Girls on The Run International faced several digital hurdles:
These challenges included:
- Limited Organic Visibility - Despite a strong brand reputation, the website was not ranking effectively for key search terms.
- Inefficient PPC Campaigns - Previous pay-per-click efforts were not delivering the desired engagement, resulting in underperforming campaigns.
- Low User Engagement - The site’s user interaction metrics, such as events per session, were below industry benchmarks, signaling missed opportunities for connection and conversion.
Synchronicity implemented a comprehensive digital marketing strategy for Girls on The Run, starting with a thorough SEO audit and optimization that enhanced technical performance, mobile responsiveness, and on-page elements while revamping content and building quality backlinks to boost domain authority. They also executed targeted PPC campaigns by segmenting audiences such as parents, educators, and community leaders, testing varied ad copy and creative assets, and optimizing bids to maximize ROI. Complementing these efforts, an in-depth keyword strategy was developed, focusing on high-impact terms related to youth empowerment and physical activity, which were seamlessly integrated into web content, meta tags, and PPC initiatives, with continuous refinements ensuring alignment with evolving search trends and audience behaviors.
Comprehensive
SEO Audit
After analyzing the website we optimized various on page items as well as removed toxic links.
Targeted PPC
Campaigns
We created targeted PPC campaigns by segmenting audiences such as parents, educators, and community leaders.
Data-Driven Keyword Strategy
A new keyword strategy was developed, focusing on high-impact terms related to youth empowerment and physical activity.
Bringing The Vision To Life
The Result
Synchronicity’s digital strategy helped Girls on the Run International significantly boost their online engagement in just three months. Through focused SEO, PPC, and keyword tactics, we strengthened their digital presence and supported their mission to inspire young girls.
- +28.1% Website Views – Achieved a 28.1% increase in total website views within three months.
- +53.5% Events per Session – Improved user engagement with a 53.5% increase in events per session.
- +51.2% Total Events – Drove a 51.2% boost in total user interactions across the site.
We Design Experiences That Keep Visitors Coming Back
User Experience Design (UX Design)
UX design for websites is crucial because it enhances user satisfaction by improving the usability, accessibility, and efficiency of the site. Good UX design ensures that visitors can easily navigate and find information, leading to increased engagement and conversion rates. It also helps build trust and credibility, making users more likely to return. Ultimately, a well-designed user experience can differentiate a website from competitors, providing a competitive edge in the market.
First Impressions Matter—Let’s Make Yours Unforgettable
Website Design
Professional design for websites is crucial as it establishes credibility and trust with visitors, making them more likely to engage with the content or services offered. A well-designed site enhances user experience by ensuring easy navigation and quick access to information, which can lead to higher conversion rates. It also helps in differentiating a brand from competitors, providing a unique and memorable user experience. Lastly, a professional design ensures that the website is optimized for various devices and browsers, broadening its accessibility and reach.
