Background
Project Introduction
Marand Builders, Inc. is one of the leading general contracting firms in the construction industry. Headquartered in Charlotte, North Carolina with additional offices in Virginia, Georgia, and Florida, Marand has completed numerous financial, commercial, healthcare, and institutional projects. They specialize in new construction, renovations, buildouts, and multi-site programs.
Out of Date Design
The Problem
Before our intervention, Marand’s website faced several usability challenges that hindered its effectiveness in showcasing the company's services and engaging visitors.
These challenges included:
- Portfolio Presentation: The portfolio section lacked visual appeal and organization, making it difficult for visitors to explore the company's previous projects and understand its capabilities.
- Homepage Layout: The homepage suffered from cluttered design and unclear navigation, leading to user frustration and difficulty in accessing essential information about the company's services and recent projects.
- Company Information Display: The company page failed to prioritize important details such as office locations and contact information, resulting in a disjointed user experience and making it challenging for visitors to locate pertinent information.
Showcasing The Brand
The Solution
With a focus on enhancing the user journey, our creative agency took on the challenge of revamping the construction company's website to create a seamless and engaging experience for visitors. Through strategic design interventions and user-centric approaches, we aimed to not only showcase Marands Construction expertise but also foster meaningful connections with its audience.
Our UX design strategy, rooted in meticulous user journey mapping, enhanced the navigable qualities of Marand’s website. With a captivating portfolio showcase, improved homepage usability, and optimized backend assets, we elevated Marand’s brand, with the intent of driving engagement and attracting qualified leads.
UX Design Strategy
After analyzing the flaws in their current site, we improved the avenues for the user to navigate to their end goal.
User Journey Map
We discovered what elements the user was looking for with the user personas and mapped the sections for easy navigation.
Elevating The Brand
By adding a portfolio section, we showcased to the user the quality of Marand's work instilling trust, and solidifying the quality of craftsmanship.
Interactive
Prototyping
The secret sauce behind exceptional UX design, serving as the cornerstone of user-centric innovation.
Here's why:
- Visualizing Concepts: We transformed abstract design concepts into interactive prototypes, allowing stakeholders to visualize the final product's look and feel.
- Iterative Refinement: Through multiple prototype iterations, we fine-tuned interactions, layouts, and functionalities, ensuring that each design decision was rooted in user insights.
- Cost-Efficiency: By uncovering usability issues early on, prototypes mitigated the risk of costly redesigns during development. This approach resulted in significant time and cost savings for our client.
Getting to the finish line
Project Delivery
Through meticulous attention to detail, we've provided users with an immersive journey through the company's projects. Simultaneously, our focus on enhancing homepage usability has resulted in reduced bounce rates and increased user engagement, driving meaningful interactions. Additionally, our optimized company page serves as a beacon, effectively communicating the company's values and attracting a steady stream of qualified leads.
Portfolio Showcase
Elevated Marands brand with a visually captivating portfolio section.
Improved Homepage UX
Streamlined navigation and highlighted key information for an inviting user experience.
Optimized Company Page
Enhanced user journey with prioritized information and interactive elements.
User Experience Design (UX Design)
The Importance of User Experience Design
UX design for websites is crucial because it enhances user satisfaction by improving the usability, accessibility, and efficiency of the site. Good UX design ensures that visitors can easily navigate and find information, leading to increased engagement and conversion rates. It also helps build trust and credibility, making users more likely to return. Ultimately, a well-designed user experience can differentiate a website from competitors, providing a competitive edge in the market.
Custom Website Development
The Importance of Quality Website Development
Professional design for websites is crucial as it establishes credibility and trust with visitors, making them more likely to engage with the content or services offered. A well-designed site enhances user experience by ensuring easy navigation and quick access to information, which can lead to higher conversion rates. It also helps in differentiating a brand from competitors, providing a unique and memorable user experience. Lastly, a professional design ensures that the website is optimized for various devices and browsers, broadening its accessibility and reach.
