Background

Project Introduction

Marand Builders, Inc. is one of the leading general contracting firms in the construction industry. Headquartered in Charlotte, North Carolina with additional offices in Virginia, Georgia, and Florida, Marand has completed numerous financial, commercial, healthcare, and institutional projects. They specialize in new construction, renovations, buildouts, and multi-site programs.

 

Out of Date Design

The Problem

Before our intervention, Marand’s website faced several usability challenges that hindered its effectiveness in showcasing the company's services and engaging visitors.
These challenges included:

  • Portfolio Presentation: The portfolio section lacked visual appeal and organization, making it difficult for visitors to explore the company's previous projects and understand its capabilities.
  • Homepage Layout: The homepage suffered from cluttered design and unclear navigation, leading to user frustration and difficulty in accessing essential information about the company's services and recent projects.
  • Company Information Display: The company page failed to prioritize important details such as office locations and contact information, resulting in a disjointed user experience and making it challenging for visitors to locate pertinent information.

 

Showcasing The Brand

The Solution

With a focus on enhancing the user journey, our creative agency took on the challenge of revamping the construction company's website to create a seamless and engaging experience for visitors. Through strategic design interventions and user-centric approaches, we aimed to not only showcase Marands Construction expertise but also foster meaningful connections with its audience.

Our UX design strategy, rooted in meticulous user journey mapping, enhanced the navigable qualities of Marand’s website. With a captivating portfolio showcase, improved homepage usability, and optimized backend assets, we elevated Marand’s brand, with the intent of driving engagement and attracting qualified leads.

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UX Design Strategy

After analyzing the flaws in their current site, we improved the avenues for the user to navigate to their end goal.

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User Journey Map

We discovered what elements the user was looking for with the user personas and mapped the sections for easy navigation.

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Elevating The Brand

By adding a portfolio section, we showcased to the user the quality of Marand's work instilling trust, and solidifying the quality of craftsmanship.

Interactive

Prototyping

The secret sauce behind exceptional UX design, serving as the cornerstone of user-centric innovation.

Here's why:

  • Visualizing Concepts: We transformed abstract design concepts into interactive prototypes, allowing stakeholders to visualize the final product's look and feel.
  • Iterative Refinement: Through multiple prototype iterations, we fine-tuned interactions, layouts, and functionalities, ensuring that each design decision was rooted in user insights.
  • Cost-Efficiency: By uncovering usability issues early on, prototypes mitigated the risk of costly redesigns during development. This approach resulted in significant time and cost savings for our client.

 

Getting to the finish line

Project Delivery

Through meticulous attention to detail, we've provided users with an immersive journey through the company's projects. Simultaneously, our focus on enhancing homepage usability has resulted in reduced bounce rates and increased user engagement, driving meaningful interactions. Additionally, our optimized company page serves as a beacon, effectively communicating the company's values and attracting a steady stream of qualified leads.

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Portfolio Showcase

Elevated Marands brand with a visually captivating portfolio section.

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Improved Homepage UX

Streamlined navigation and highlighted key information for an inviting user experience.

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Optimized Company Page

Enhanced user journey with prioritized information and interactive elements.

User Experience Design (UX Design)

The Importance of User Experience Design​​​​​​​

UX design for websites is crucial because it enhances user satisfaction by improving the usability, accessibility, and efficiency of the site. Good UX design ensures that visitors can easily navigate and find information, leading to increased engagement and conversion rates. It also helps build trust and credibility, making users more likely to return. Ultimately, a well-designed user experience can differentiate a website from competitors, providing a competitive edge in the market.

Custom Website Development

The Importance of Quality Website Development

Professional design for websites is crucial as it establishes credibility and trust with visitors, making them more likely to engage with the content or services offered. A well-designed site enhances user experience by ensuring easy navigation and quick access to information, which can lead to higher conversion rates. It also helps in differentiating a brand from competitors, providing a unique and memorable user experience. Lastly, a professional design ensures that the website is optimized for various devices and browsers, broadening its accessibility and reach.

 

Web Design & Digital Marketing Options


Select scalable marketing, web design, and creative services to support your changing needs.

  • Custom Plans & Projects
  • Monthly Marketing
  • One-Time Projects

Custom Website Design 

Custom web design creates unique, tailored websites to match specific business needs. It focuses on personalized aesthetics, functionality, and user experience, ensuring a distinctive online presence.

Included with this service:

  • Custom site planning and design
  • Custom functionality
  • Custom E-commerce options

Learn More

Custom Marketing Plans

Custom digital marketing tailors strategies to meet your business's needs, enhancing brand visibility, engagement, and conversions. It leverages unique content, targeted campaigns, and data-driven insights for optimal results.

Included with this service:

  • Customer persona development
  • Comprehensive marketing strategy
  • Monthly metrics report

Learn More

Custom Web Development

Web development involves creating, building, coding, and maintaining websites and web applications for browsers. It includes web design, programming, and database management.

Included with this service:

  • Expert coding and programming
  • Custom functionality
  • API integration and more

Learn More

Small Business

Marketing Subscription

  • Basic marketing to support your business
  • Ideal for small businesses
  • 1 Blog Post Per Month
  • Google PPC Campaign Management
  • SEO Site Health Audit
  • Graphic Design Templates For Ads or Social Graphics - 3 Designs/month
  • Paid Advertising Management* Campaigns on Meta, LinkedIn, or Geofencing
  • Premium Content Piece Choice of Infographic, eBook or Interactive
  • Organic Social Media Calendar Creation and Profile Management for up to 2 Profiles
  • Monthly Metrics Reports

Learn More

Mid-Scale 

Marketing Subscription 

  • Elevated marketing to grow your business
  • Ideal for small to mid-size businesses
  • 3 Blog Posts Per Month
  • Google PPC Campaign Management
  • Monthly SEO Services
  • Graphic Design Templates For Ads or Social Graphics - 3 Designs/month
  • Paid Advertising Management* Campaigns on Meta, LinkedIn, or Geofencing
  • Premium Content Piece Choice of Infographic, eBook or Interactive
  • Organic Social Media Calendar Creation and Profile Management for up to 2 Profiles
  • Monthly Metrics Reports

Learn More

Enterprise 

Marketing Subscription

  • Comprehensive marketing for a competitive advantage
  • Ideal for mid-size to large businesses
  • 5 Blog Posts Per Month
  • Google PPC Campaign Management
  • SEO Site Health Audit
  • Graphic Design Templates For Ads or Social Graphics - 3 Designs/month
  • 1 Premium Content Piece Choice of Infographic, eBook or Interactive
  • Paid Advertising Management* Campaigns on Meta, LinkedIn, or Geofencing
  • Organic Social Media Calendar Creation and Profile Management for up to 2 Profiles
  • Monthly Metrics Reports

Learn More

Website Design

Website Design

Choose from expertly crafted designs and layouts for your business or e-commerce website.

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Marketing Management

Marketing Management

Worry-free execution and management of strategic ad campaigns, social media, and email marketing.

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Content Creation

Content Creation

Create original content, including blog articles, infographics, whitepapers, case studies, and more.

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Graphic Design

Graphic Design

Quality designs and graphics to promote your company with content, social media, tradeshow displays, and more.

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Marketing Consulting

Marketing Consulting

Identify areas for improvement and explore new marketing opportunities for better results.

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Website Support

Website Support

Hosting and support to keep your site running at peak performance and in good standing with search engines.

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How can we help you?

Custom Website Design 

Custom web design creates unique, tailored websites to match specific business needs. It focuses on personalized aesthetics, functionality, and user experience, ensuring a distinctive online presence.

Included with this service:

  • Custom site planning and design
  • Custom functionality
  • Custom E-commerce options

Learn More

Custom Marketing Plans

Custom digital marketing tailors strategies to meet your business's needs, enhancing brand visibility, engagement, and conversions. It leverages unique content, targeted campaigns, and data-driven insights for optimal results.

Included with this service:

  • Customer persona development
  • Comprehensive marketing strategy
  • Monthly metrics report

Learn More

Custom Web Development

Web development involves creating, building, coding, and maintaining websites and web applications for browsers. It includes web design, programming, and database management.

Included with this service:

  • Expert coding and programming
  • Custom functionality
  • API integration and more

Learn More

Starter 

Marketing Subscription

  • Basic marketing to support your business
  • Ideal for small businesses
  • 1 Blog Per Month
  • Google PPC Campaign Management
  • SEO Site Health Audit
  • Graphic Design Templates For Ads or Social Graphics - 3 Designs/month
  • Premium Content Piece Choice of Infographic, eBook or Interactive
  • Paid Advertising Management* Campaigns on Meta, LinkedIn, or Geofencing
  • Organic Social Media Calendar Creation and Profile Management for up to 2 Profiles
  • Monthly Metrics Report

Learn More

Mid-Scale 

Marketing Subscription 

  • Elevated marketing to grow your business
  • Ideal for small to mid-size businesses
  • 1 Blog Per Month
  • Google PPC Campaign Management
  • SEO Site Health Audit
  • Graphic Design Templates For Ads or Social Graphics - 3 Designs/month
  • Premium Content Piece Choice of Infographic, eBook or Interactive
  • Paid Advertising Management* Campaigns on Meta, LinkedIn, or Geofencing
  • Organic Social Media Calendar Creation and Profile Management for up to 2 Profiles
  • Monthly Metrics Report

Learn More

Enterprise 

Marketing Subscription

  • Comprehensive marketing for a competitive advantage
  • Ideal for mid-size to large businesses
  • 1 Blog Per Month
  • Google PPC Campaign Management
  • SEO Site Health Audit
  • Graphic Design Templates For Ads or Social Graphics - 3 Designs/month
  • 1 Premium Content Piece Choice of Infographic, eBook or Interactive
  • Paid Advertising Management* Campaigns on Meta, LinkedIn, or Geofencing
  • Organic Social Media Calendar Creation and Profile Management for up to 2 Profiles
  • Monthly Metrics Report

Learn More