Meet Noah Tech.
Background
Thousands of chemical products... Noah Technologies’ first website looked like it was built back when computers were wood-burning. The Texas chemical company had been in business since 1978 and they felt like they were missing opportunities online. They asked us to help them create an eCommerce style site that would generate leads, build them a brand, and generally improve their customer experience. We did just that.
The Challenge
Discovery
Noah Tech’s outdated website needed a major overhaul to meet modern standards and streamline the customer experience. The redesign tackled both technical complexity and usability head-on.
These challenges included:
- Outdated and Inaccessible – The original site wasn’t mobile-friendly and relied on phone inquiries instead of user-friendly forms.
- Complex Integration – Thousands of chemical products had to be seamlessly connected from inventory software into an eCommerce-like platform.
- Custom Order System – A unique ordering process was built to meet legal requirements, allowing users to place inquiries without triggering transactions.
Noah Tech sought our guidance in refining their online branding while maintaining their older visual identity. We collaborated on colors, fonts, and logos to strike a balance between their preferences and effective design. To enhance visibility, we implemented SEO and digital marketing strategies, targeting large-scale chemical buyers like researchers, manufacturers, and industrial businesses. With strong competitors in the chemical space, we positioned Noah Tech within a niche market for high-purity compounds. Additionally, we developed a user-friendly chemical search and order system to streamline the purchasing process.
1. Incorporate their older visual brand.
We carefully planned and designed around their older brand they wished to stick with.
2. Increase visibility with SEO & Social.
We created targeted Social Media and SEO campaigns by segmenting and targeting audiences.
3. Build a friendly chemical search & order system.
We designed and coded a fast search filtering system for their chemical catalog.
Bringing The Vision To Life
The Result
Noah Tech’s redesigned website didn’t just improve function — it delivered real, measurable growth. The new platform boosted traffic, engagement, and lead generation across the board.
- Significant Traffic Growth – Qualified site traffic increased by 153.07% and new users grew by 154.77% year over year.
- Enhanced User Engagement – Visitors viewed 94.47% more pages per session, exploring the site more thoroughly.
- Lead-Generating Platform – The redesigned site is now a key driver of highly-qualified leads for Noah Tech.
We Design Experiences That Keep Visitors Coming Back
User Experience Design (UX Design)
UX design for websites is crucial because it enhances user satisfaction by improving the usability, accessibility, and efficiency of the site. Good UX design ensures that visitors can easily navigate and find information, leading to increased engagement and conversion rates. It also helps build trust and credibility, making users more likely to return. Ultimately, a well-designed user experience can differentiate a website from competitors, providing a competitive edge in the market.
First Impressions Matter—Let’s Make Yours Unforgettable
Website Design
Professional design for websites is crucial as it establishes credibility and trust with visitors, making them more likely to engage with the content or services offered. A well-designed site enhances user experience by ensuring easy navigation and quick access to information, which can lead to higher conversion rates. It also helps in differentiating a brand from competitors, providing a unique and memorable user experience. Lastly, a professional design ensures that the website is optimized for various devices and browsers, broadening its accessibility and reach.
