Overview
Project Introduction
Thousands of chemical products... Noah Technologies’ first website looked like it was built back when computers were wood-burning. The Texas chemical company had been in business since 1978 and they felt like they were missing opportunities online. They asked us to help them create an eCommerce style site that would generate leads, build them a brand, and generally improve their customer experience. We did just that.
Objectives
- Design a fresh modern website around an older brand.
- Build a ecommerce tool to safely allow chemical orders.
- Provide brand visibility and increase website engagement. video plays) to support fundraising and community-building efforts.
Issues
The Challenges
Noah Tech’s original site was old-fashioned in several ways; it wasn’t mobile-friendly and it required customers call in instead of offering forms for specific inquiries. We had to find a way to integrate their inventory software – itself featuring thousands of chemical products – into an eCommerce platform. The search function had to be multi-dimensional and instantly updating. Because there are legal restrictions to purchasing commercial chemicals online, the system had to process “orders” without actually processing them. It was complicated, to say the least.
The Plan
Our Solution
Noah Tech sought our guidance in refining their online branding while maintaining their older visual identity. We collaborated on colors, fonts, and logos to strike a balance between their preferences and effective design. To enhance visibility, we implemented SEO and digital marketing strategies, targeting large-scale chemical buyers like researchers, manufacturers, and industrial businesses. With strong competitors in the chemical space, we positioned Noah Tech within a niche market for high-purity compounds. Additionally, we developed a user-friendly chemical search and order system to streamline the purchasing process.
1. Incorporate their older visual brand.
We carefully planned and designed around their older brand they wished to stick with.
2. Increase visibility with SEO & Social.
We created targeted Social Media and SEO campaigns by segmenting and targeting audiences.
3. Build a friendly chemical search & order system.
We designed and coded a fast search filtering system for their chemcial catalog.
Success
The Results
Increased Website Traffic and Orders Per Event
Comparing 2018 data to 2019 data reveals an increase in qualified site traffic of 153.07%, an increase in new users of 154.77%, and a 94.47% increase in the number of pages each visitor sees. Noah Tech’s site isn’t just more functional than it used to be, it’s actively generating highly-qualified leads.
+154.77%
Increased website views by +28.1% in three months.
+94.47%
Increased the number of Events per Session by +53.5%.