Wyatt Seal Case Study | B2B Web Design & SEO Results

Overview

Project Introduction

Synchronicity was initially hired by Wyatt Seal in 2016 to address a critical issue: their website had not been updated in over a decade and no longer reflected the company’s evolving brand or capabilities. The outdated design and limited functionality were holding them back in an increasingly digital marketplace. Recognizing the need for continued growth, Wyatt Seal re-engaged Synchronicity in 2019 to further enhance the site’s design and user experience. At the same time, the company was shifting its internal focus toward attracting and engaging prospects through digital marketing—and once again turned to Synchronicity to craft a custom strategy tailored to their goals.

Objective

A brand refresh.
Design a fresh, modern website.
Provide a digital marketing strategy to drive more qualified leads.

Issues

The Challenge

Founded in 1972, Wyatt Seal had built a strong, trusted brand over nearly five decades. With such a well-established presence, it was essential to design a digital experience that reflected the company’s identity and culture—resonating with long-time clients while also attracting new prospects.

Although some aspects of the project timeline had to be adjusted due to the impact of COVID-19, every element of the strategy was ultimately implemented. Despite the challenges of 2020, the collaboration delivered meaningful results and positioned Wyatt Seal for continued growth.

The Plan

Our Solution

In addition to a brand refresh and custom website design, the Synchronicity digital marketing team collaborated with key Wyatt Seal stakeholders to create a multi-faceted 12-month plan and set measurable goals. The result was a strategy focused on content marketing, utilizing marketing automation technology, and aligning marketing efforts with the needs of the Wyatt Seal sales team.

1. Create a fresh, on-point visual brand.

We created a fresh visual identity that aligned seamlessly with the brand’s goals and target audience.

2. Re-design the website for mass appeal.

We redesigned the website to provide a modern look that appealed to broad audience.

3. Use marketing to drive qualified leads.

We designed a stragetic ,multi-facated marketing plan that attracted targeted qualified leads.

Objectives Reached

The Results

Modern, Engaging, Cool.

Synchronicity partnered with Wyatt Seal to modernize their digital presence through a complete website redesign and content strategy. Focused on improving user experience, increasing qualified leads, and showcasing their industry expertise, the new site featured intuitive navigation, targeted messaging, and a streamlined request-a-quote process. The result: a professional, user-friendly platform that reflected Wyatt Seal’s value and drives measurable results.