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A Marketer's Guide to LinkedIn Best Practices for Businesses

Sep 22, 2020, 3:00 PM

LinkedIn is predominantly used for B2B marketing efforts. Here is a complete guide for businesses on LinkedIn best practices.

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How to Simplify the Marketing Automation On-boarding Process

Sep 15, 2020, 11:00 AM

Adopting new marketing automation technology can be an overwhelming. Here are ways to simplify the on-boarding process.

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Social Media for Businesses: Everything You Need to Know

Sep 9, 2020, 11:45 AM

Establishing and maintaining a strong social media presence is a critical component of a digital marketing strategy. Here is everything you need to know about social media for businesses.

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What Does Web Caching Really Mean?

Aug 26, 2020, 2:30 PM

Have you ever wondered why you aren't seeing the latest updates and changes that were made on your website? It can be due to your cache. Read on to learn what web caching really is.

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Software Integrations: 7 Questions to Ask to Ensure Technology is Fully Integrated

Aug 14, 2020, 9:21 AM

Discover what it means to have your technology and systems fully integrated and how it can help your business operations.

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Sales And Marketer's Guide To Virtual Events

Jun 25, 2020, 9:46 AM

It’s no secret that physical events offer a terrific opportunity for marketers to make face-to-face interactions with peers, vendors, and often prospects.

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How to Reshape Your Events Strategy with Digital Marketing

Jun 15, 2020, 9:40 AM

One of the most negative impacts of the Coronavirus pandemic has been the massive cancellation and postponement of events. These include trade shows, conferences, symposiums, festivals,

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INSIDER: A Marketer's Guide to Different Customer Relationship Management (CRM)Platforms

May 28, 2020, 9:29 AM

Most Popular CRMs in the Marketplace There is no doubt that the Customer Relationship Management industry has exploded in recent years. In fact, the global research and advisory firm,

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INSIDER: A Marketer's Guide to Different Marketing Automation Platforms (MAPs)

Apr 29, 2020, 9:23 AM

In the competitive world of business tools, marketing automation platforms have leapt to the front of the pack: 51% of companies are currently using them. Marketing based on “gut

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Choosing the Right CMS and eCommerce Platform

Apr 15, 2020, 9:12 AM

Content management system (CMS) platforms serve a critical role in digital marketing and eCommerce. They provide a powerful tool for publishing and managing content that you can use to

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How Your CRM Can Lead To High Growth In 2020

Mar 23, 2020, 9:05 AM

Whether you are a small or large enterprise, you are probably always wondering how you can grow your business and keep it viable. You know that you have to invest a lot of time and

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Why We Became A Virtual Agency - Think Sync!™

Mar 9, 2020, 8:59 AM

As we enter into a new year and a new decade for that matter, Synchronicity thought it would be a good time to take stock of who we are as a company and where we want to be.

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Understanding the Importance of Enhancing SEO Through Semantic HTML

Feb 25, 2020, 8:54 AM

Everyone knows the importance of enhancing search engine optimization (SEO) through keywords, but relatively few people are aware of the SEO benefits of using semantic HTML. In fact,

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The Ultimate Guide to Remarketing & Retargeting Ads

Nov 25, 2019, 1:02 PM

If you are running an online business or using your web presence as the primary way to attract new customers, everything is about conversions.

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What’s an SEO Audit, and Why Do I Need One?

Jul 10, 2018, 1:08 PM

The all-consuming SEO Audit: what the heck is it, and why should your business care?

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"Should My Business Have More than One CRM?"

Apr 13, 2018, 1:01 PM

Integrating Customer Relationship Management software into your business can be a game-changer. A great CRM is like a state-of-the-art espresso maker. You never really knew you needed it before but now? You can’t imagine life without it.

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CTA Mapping: What it Means and Why it Matters

Nov 21, 2017, 1:22 PM

CTA Mapping is shorthand for “call-to-action mapping.” It’s a crucial component of any online lead generation strategy but it’s often overlooked.

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IMCS New Project Launch Announcement

Nov 16, 2017, 1:03 PM

Sync is incredibly excited to announce the launch of the all-new www.IMCSTips.com! We’re so proud of this project, a collaboration with our clients at Integrated Micro-Chromatography Systems, LLC.

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Landing Pages 101 for Manufacturers

Oct 9, 2017, 1:04 PM

You see, great landing pages convert visitors into clients. They inform, they intrigue, and they incentivize. That’s their job and when done well, landing pages are one of the hardest-working tools in your inbound arsenal.

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The Inside Scoop on Sync’s Vermont Satellite Office

May 19, 2017, 1:04 PM

Today, Sync’s satellite office in VT still offers some of the most comprehensive, affordable digital marketing solutions in Vermont with a specialty in manufacturing and small-business marketing.

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How to Design a Successful Website for Your Manufacturing Company

Mar 30, 2016, 1:01 PM

The sales process for companies in the manufacturing industry is changing. While manufacturers are placing an emphasis on developing cutting edge processes and products, their lack of innovation in their marketing and sales strategy makes it difficult to keep up with the growing online market.

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Questions to Ask a Digital Marketing Agency Before Signing on the Dotted Line

Feb 12, 2016, 1:04 PM

So, you’ve come to the realization that you need your website to not just be a place for visitors to gather information on your company and go elsewhere.

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Choosing a CMS: 5 Differences Between WordPress & Concrete5

Jan 18, 2016, 1:00 PM

So you need a website, but you’re not sure which CMS or content management system option will best serve the online needs of your business or organization. A friend told you that what you need is a WordPress website.

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Creating Sitemaps: A Plan or Destination?

Oct 23, 2015, 1:00 PM

Visually speaking, a sitemap is typically represented by labeled boxes, guiding lines and arrows. On a deeper level, a sitemap is just that, a map.

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How Digital Marketing Helps Your Sales Team Close Deals Faster

Sep 14, 2015, 1:03 PM

We all know of the battle between sales and marketing. Sales typically complains that marketing isn’t generating enough quality leads,

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