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Our digital marketing blog.

We like to write industry-related posts.

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A Guide to Creating User/Buyer Personas

Understanding the importance of identifying user/buyer personas is critical to your marketing success. Here's a guide on how to create user/buyer personas so you can be assured your marketing efforts will reach your target audience(s).

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How to Use Functions of Your Marketing Automation Tool for Other Parts of Your Business

Marketing automation is more than just email marketing. There are other functions this technology offers that allows businesses to improve internal operations and become more successful. Here's how you can use other functions of your marketing automation tool to improve efficiencies.

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How Marketing Budgets are Changing in 2021

As things took an unexpected turn in 2020 with COVID-19, companies had to adapt and reallocate budgets to stay afloat. Here's how businesses marketing budgets are changing in 2021.

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A New Year, a New Website: 4 Questions for Updating Your Website

It's 2021, there are so many new web design trends and features that companies are utilizing on their site. How does your site stack up to your competitors? Here are 4 questions to ask to learn if you're ready for a new website.

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7 Things Manufacturers Must Have On Their Website in 2021

Here are 7 web design elements that manufacturers need to have on their website to keep up with the competition.

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Why You Should Hire a Professional Social Media Team

Social media marketing can be a highly effective way to reach new customers and broaden your company's online presence. Here's why you should hire a professional team to manage your social media rather than managing this in house.

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How to Prepare for a Sales Member Leaving Your Company

Increased turnover rates within sales departments are common among businesses. Here are 5 ways you can prepare your company when sales members leave to ensure successful transitions.

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Profit and Loss: Why Your Sales Are Down

If your sales are down, take a thorough look into your marketing and sales teams and identify any problem areas that could be costing you sales. One of the top reasons companies experience lower sales is due to poor internal communications and processes.

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The Art of Assigning a Lead

There are multiple factors to consider when creating your strategy for assigning leads within your organization. Here's how and why assigning leads is critical for your organization's success.

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A Marketer's Guide to LinkedIn Best Practices for Businesses

LinkedIn is predominantly used for B2B marketing efforts. Here is a complete guide for businesses on LinkedIn best practices.

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How to Simplify the Marketing Automation On-boarding Process

Adopting new marketing automation technology can be an overwhelming. Here are ways to simplify the on-boarding process.

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Social Media for Businesses: Everything You Need to Know

Establishing and maintaining a strong social media presence is a critical component of a digital marketing strategy. Here is everything you need to know about social media for businesses.

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