Customer Reviews

Synchronicity was my first choice for the custom needs of our website rejuvenation. If you want a professional team with great values and honesty I would choose them. They are very flexible and have a knowledgeable team who can adapt to most any situation.
Matthew Scanland
Matthew Scanland
Virginia Tech

Learning Resources

Proven Results



Find out how we generated 118 marketing qualified leads in just six months.

Read more



How a Revitalized Digital Marketing Strategy Started Generating Real Results for AccruePartners

Read more

Anyone who has built and launched a website has likely encountered an oft-repeated acronym: SEO (search engine optimization). And while you might not have ever done SEO yourself, you've benefited from it in the past: Every day, search engines like Google employ complex algorithms to sift through more than 400 billion web pages and deliver the most relevant results.

Website owners like you use SEO techniques and strategies to get their websites to the top of the search results for relevant user queries. But SEO is not a one-time endeavor — Google and other search engines change often, and ongoing SEO ensures your website stays in front of the people you want to reach. Just as a physical storefront requires regular maintenance and updates to stay competitive, your website needs ongoing SEO to remain visible amidst the ever-changing digital landscape.

The ABCs of SEO: What is Ongoing SEO and Why Does It Matter?

Don't let the techy jargon intimidate you. HubSpot — considered one of the gold standards for SEO and digital marketing advice — defines SEO as simply a collection of strategies and tips that "expand a company’s visibility in organic search results'' and help "drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue."

SEO Connects the Search Engine Algorithms With Your Website's Content

Regardless of your website's goal or industry niche, all SEO techniques have one thing in common: They look at ways to optimize your website's content, keywords, and links to help search engines rank your website higher in the search results when someone searches for something related to your keywords, content, or brand name.

According to HubSpot, SEO needs to address the key factors that all search engines use to determine the value of your website's content — and therefore how high in the search results your website or specific landing page should appear:

  • The intent or meaning behind why someone is searching for a specific term or question
  • The relevance between what someone searches for, and the content on your website
  • The quality of your content (for instance, a website about physical exercise written by certified personal trainers is deemed by Google to be higher quality than a website where the articles are written by non-experts)
  • The performance of your website, such as how long it takes a page to load and whether it works well on mobile devices

Static SEO Versus Ongoing SEO: Why It Matters to Stay Fresh and Keep Your SEO Updates Current

As users' web behavior changes and technology evolves, search engines proactively adjust their algorithms.

If you aren't conducting ongoing SEO maintenance and upgrades, a well-optimized website today can quickly become obsolete tomorrow, causing your search rankings to drop and attracting fewer organic visitors. Google itself updates its algorithms several thousand times per year, including significant "major" changes every few months that dramatically change how it crawls and ranks content. For example, Google's infamous Panda update changed how it ranked how-to lifestyle content on the Internet, causing one major content publisher to lose a whopping $6.4 million of traffic and advertising nearly overnight.

How Ongoing SEO Influences Your Website Strategy

Staying abreast of changes to SEO techniques and strategies provides important guidance to your content, marketing, and overarching website strategy. For example, it can dictate or influence:

  • How much content you publish, and the content's format, length, and focus
  • How you incorporate other forms of media on your website, including images, video, and audio
  • How you organize content on your site, including landing page layouts and your site's navigation
  • What keywords and target users your website focuses on

Embrace the Power of Ongoing SEO

Caroline Forsey, an expert in thought leadership and marketing content, looked at the survey results from more than 400 of the world's leading web analysts to predict the biggest SEO trends of 2024. According to her data, some of the top changes in SEO strategies this year include:

  • A heavier emphasis on expertise, meaning the content on your website should come from experts in your related field (including bylines and author bios that demonstrate the author's credentials and experience on the topic they're writing about)
  • A renewed emphasis on first-person, credible content, especially as more websites generate high volumes of low-quality AI content (Google itself has announced upcoming changes to tackle low-value articles created by AI)
  • A priority on websites that are deemed trustworthy, such as e-commerce sites with well-rated customer service, or content sites that do a good job of citing trustworthy research and statistics
  • Bonus points on content that is creative and original and doesn't simply rehash content found on other sites

Of course, these SEO trends will inevitably change every year, and ongoing SEO will keep you competitive no matter what Google, Bing, and other search engines do. No matter your website's industry or content strategy, ongoing SEO requires that you:

  • Focus on keeping your content fresh and high quality, including new blog posts or regularly refreshing and updating old product descriptions or articles
  • Conduct keyword research often, since the terms or phrases that your core audience uses will evolve over time
  • Maintain your website's overarching performance, such as mobile-friendliness as mobile devices evolve, and page load speed
  • Build a diverse portfolio of high-quality backlinks from authoritative websites within your niche, which may include outreach campaigns, getting others in your industry to write guest blogs, and participating in online forums or communities
  • Keep on top of technical and performance metrics, such as scanning your site for broken links (and fixing the links you uncover) and using tools like Google Analytics and Google Search Console to track organic traffic, keyword rankings, click-through rates, and conversion rates
  • Stay on top of algorithm changes so you can adapt your SEO strategy in real-time

Some website owners think of SEO as the first step of their promotional strategy. But it's less a first step, and more an ongoing journey to ensure you, your brand, and your content stay relevant in such a competitive atmosphere. Whether you choose to go it alone and take a DIY approach to SEO, or you choose to consult with a digital marketing and SEO agency, check in often and make sure your SEO evolves as the world around you evolves.

In the digital age, where the online realm is a thriving marketplace, businesses in Charlotte are increasingly recognizing the significance of harnessing the potential of online marketing. In this dynamic landscape, one name stands out as a trailblazer - Synchronicity. With a comprehensive suite of services that encompass everything from search marketing to digital advertising, Synchronicity is transforming the way businesses in Charlotte approach their online presence.

Charlotte Search Marketing Services: Navigating the Digital Maze

At the heart of Synchronicity's offerings lies its remarkable search marketing services. Businesses in Charlotte can now tap into a targeted approach that ensures their online visibility remains unparalleled. As the digital landscape becomes more competitive, having a partner like Synchronicity to optimize search strategies can mean the difference between obscurity and prominence on search engine results pages.

Charlotte Internet Marketing: Embracing the Digital Horizon

Synchronicity doesn't stop at search marketing; it takes businesses on a holistic journey of internet marketing. The company's expertise spans the spectrum of online marketing, enabling Charlotte businesses to establish a robust online presence. From crafting compelling content to managing social media platforms, Synchronicity's internet marketing solutions ensure that every touchpoint resonates with the audience.

Navigating the Charlotte Digital Marketing Landscape

Charlotte's digital marketing scene is evolving rapidly, and Synchronicity is at the forefront of this transformation. As businesses vie for attention in the digital arena, Synchronicity acts as a guide, helping them navigate the complexities of digital marketing. With a team of seasoned professionals, the company ensures that each marketing campaign is tailored to the unique needs and goals of the business.

The Synchronicity Difference: More Than Just a Digital Marketing Agency

Synchronicity isn't just a run-of-the-mill digital marketing agency; it's a strategic partner that helps businesses thrive in the competitive landscape. With a finger on the pulse of the latest trends and innovations, Synchronicity empowers businesses in Charlotte to stay ahead of the curve. From crafting captivating ad campaigns to devising comprehensive marketing strategies, the company's services go beyond the conventional to deliver exceptional results.

A Trusted Name in Charlotte Digital Marketing

In a sea of marketing companies and agencies in Charlotte, Synchronicity stands tall as a trusted and reliable partner. Its proven track record of success, combined with a deep understanding of the local market, makes it a preferred choice for businesses seeking growth through digital avenues. With Synchronicity by their side, businesses can confidently navigate the digital landscape, knowing they have a partner dedicated to their success.

Thrive in Charlotte with Synchronicity

As businesses in Charlotte strive to make their mark in the digital realm, Synchronicity offers a guiding light. By leveraging the power of digital marketing, search strategies, and innovative approaches, Synchronicity paves the way for businesses to thrive and excel. Whether you're a startup, a small business, or an established enterprise, Synchronicity's comprehensive suite of services has the potential to reshape your online presence and drive success in the dynamic landscape of digital marketing. Partner with Synchronicity today and embrace a future of growth and innovation.

Blog Categories

Subscribe to our blog