Marketing Featured


Why You Should Outsource Your Paid Ad Campaign Management

Running paid ad campaigns is necessary to promote your business online. However, managing these campaigns can be complex and time-consuming. That’s why many businesses outsource this task to experts specializing in paid ad campaign management.

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Maximizing B2B Marketing Success Through Industry-Specific Channels

In B2B marketing, one size doesn’t fit all. While general marketing strategies might work for consumer-facing businesses, B2B companies often need a more tailored marketing approach.

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Thriving Business Growth in Charlotte, NC: A Hub for Innovation and Opportunity

In recent years, Charlotte, NC, has grown to become a complete center of enterprise growth, innovation, and opportunity. As one of the fastest-metropolitan cities in the United States, Charlotte's enterprise environment has transformed from a financial services-only town to one that fosters everything from tech startups to manufacturing.

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Is Social Media Helpful for Manufacturing Companies?

We hear this question a lot - is social media actually helpful for manufacturing companies? The simple answer is yes, it is critical. Read on the learn how and why social media is so important for manufacturing companies.

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A Guide to Creating User/Buyer Personas

Understanding the importance of identifying user/buyer personas is critical to your marketing success. Here's a guide on how to create user/buyer personas so you can be assured your marketing efforts will reach your target audience(s).

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How to Use Functions of Your Marketing Automation Tool for Other Parts of Your Business

Marketing automation is more than just email marketing. There are other functions this technology offers that allows businesses to improve internal operations and become more successful. Here's how you can use other functions of your marketing automation tool to improve efficiencies.

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How Marketing Budgets are Changing in 2021

As things took an unexpected turn in 2020 with COVID-19, companies had to adapt and reallocate budgets to stay afloat. Here's how businesses marketing budgets are changing in 2021.

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Why You Should Hire a Professional Social Media Team

Social media marketing can be a highly effective way to reach new customers and broaden your company's online presence. Here's why you should hire a professional team to manage your social media rather than managing this in house.

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Profit and Loss: Why Your Sales Are Down

If your sales are down, take a thorough look into your marketing and sales teams and identify any problem areas that could be costing you sales. One of the top reasons companies experience lower sales is due to poor internal communications and processes.

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