Digital Marketing Featured
What Is Geofencing in Charlotte Digital Marketing
Geofencing in digital marketing Charlotte helps target local customers, boost leads, and improve ROI with location-based precision.
How Charlotte’s Growth Shapes Paid Advertising Strategy
Charlotte’s growth is driving up ad costs. Learn how to adapt paid advertising Charlotte strategies with smarter targeting, tracking, and messaging.
Measuring ROI in Charlotte Digital Marketing
Tracking the return on your marketing investment isn’t just a best practice - it’s a necessity. From cost per lead and conversion rates to local actions like calls and clicks, this blog dives into how you can accurately measure and optimize your Charlotte digital marketing ROI to make decisions that truly drive growth.
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Additional Reads

Profit and Loss: Why Your Sales Are Down
If your sales are down, take a thorough look into your marketing and sales teams and identify any problem areas that could be costing you sales. One of the top reasons companies experience lower sales is due to poor internal communications and processes.

The Art of Assigning a Lead
There are multiple factors to consider when creating your strategy for assigning leads within your organization. Here's how and why assigning leads is critical for your organization's success.

How to Simplify the Marketing Automation On-boarding Process
Adopting new marketing automation technology can be an overwhelming. Here are ways to simplify the on-boarding process.

Social Media for Businesses: Everything You Need to Know
Establishing and maintaining a strong social media presence is a critical component of a digital marketing strategy. Here is everything you need to know about social media for businesses.

Sales And Marketer's Guide To Virtual Events
It’s no secret that physical events offer a terrific opportunity for marketers to make face-to-face interactions with peers, vendors, and often prospects.

How to Reshape Your Events Strategy with Digital Marketing
One of the most negative impacts of the Coronavirus pandemic has been the massive cancellation and postponement of events. These include trade shows, conferences, symposiums, festivals,


