Digital Marketing Featured
How Charlotte’s Growth Shapes Paid Advertising Strategy
Charlotte’s growth is driving up ad costs. Learn how to adapt paid advertising Charlotte strategies with smarter targeting, tracking, and messaging.
Measuring ROI in Charlotte Digital Marketing
Tracking the return on your marketing investment isn’t just a best practice - it’s a necessity. From cost per lead and conversion rates to local actions like calls and clicks, this blog dives into how you can accurately measure and optimize your Charlotte digital marketing ROI to make decisions that truly drive growth.
Geofencing Digital Marketing Drives More Leads for Manufacturers
If you’re a manufacturer looking for more qualified leads, you’ve probably heard about SEO, pay-per-click ads, and email campaigns. But there’s another digital marketing strategy that’s gaining ground - geofencing.
Digital Marketing Tips & Trends
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Additional Reads

Why We Became A Virtual Agency - Think Sync!™
As we enter into a new year and a new decade for that matter, Synchronicity thought it would be a good time to take stock of who we are as a company and where we want to be.

Understanding the Importance of Enhancing SEO Through Semantic HTML
Everyone knows the importance of enhancing search engine optimization (SEO) through keywords, but relatively few people are aware of the SEO benefits of using semantic HTML. In fact,

The Ultimate Guide to Remarketing & Retargeting Ads
If you are running an online business or using your web presence as the primary way to attract new customers, everything is about conversions.

What’s an SEO Audit, and Why Do I Need One?
The all-consuming SEO Audit: what the heck is it, and why should your business care?

"Should My Business Have More than One CRM?"
Integrating Customer Relationship Management software into your business can be a game-changer. A great CRM is like a state-of-the-art espresso maker. You never really knew you needed it before but now? You can’t imagine life without it.

CTA Mapping: What it Means and Why it Matters
CTA Mapping is shorthand for “call-to-action mapping.” It’s a crucial component of any online lead generation strategy but it’s often overlooked.