Digital Marketing Featured
How Charlotte’s Growth Shapes Paid Advertising Strategy
Charlotte’s growth is driving up ad costs. Learn how to adapt paid advertising Charlotte strategies with smarter targeting, tracking, and messaging.
Measuring ROI in Charlotte Digital Marketing
Tracking the return on your marketing investment isn’t just a best practice - it’s a necessity. From cost per lead and conversion rates to local actions like calls and clicks, this blog dives into how you can accurately measure and optimize your Charlotte digital marketing ROI to make decisions that truly drive growth.
Geofencing Digital Marketing Drives More Leads for Manufacturers
If you’re a manufacturer looking for more qualified leads, you’ve probably heard about SEO, pay-per-click ads, and email campaigns. But there’s another digital marketing strategy that’s gaining ground - geofencing.
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Additional Reads
Why You Should Stop Gating Your Premium Content
Gated content used to be highly effective in capturing lead data. In today's age, users are less likely to give up their information so quickly. Here's why you should stop gating your premium content.
The Modern B2B Buyer's Journey
As times change so do purchase patterns and buyer journeys for B2B customers. Here is a guide on how to market to your B2B customers in 2023 to ensure you reach them where they are in their buyer journey.
Are LinkedIn Cold Calling In-Mails Effective?
The usage of in-mails on LinkedIn is becoming a popular strategy with businesses to try and connect with potential customers. This blog will help you learn the best practices when it comes to LinkedIn "cold calling" in-mails and how to be effective.
6 Ways Marketing Agencies Help Companies Succeed with Email Marketing
Email marketing is more than sending an email, it's connecting with current or potential customers in a strategic way. Here are six ways marketing agencies help companies succeed with email marketing.
5 Reasons Social Media Needs to be in Your Marketing Budget in 2023
Social media is a powerful tool, and when done correctly, can connect businesses with customers in effective ways. Here are 5 reasons social media marketing needs to be in your company's marketing budget in 2023.
4 Ways Companies Will Use Social Media in 2023
Social media is becoming more important for an effective digital marketing strategy. Here are 4 ways companies will use social media in 2023.